Brandtelling

Brandtelling was hired by Informa Tech’s Channel business to assist in merging two digital news and information sites. The project involved creating a story around the media and events business, shaping sales and marketing materials, and drafting a press release. Arthur, from Brandtelling, was instrumental in understanding the reasons behind the merger and how it tied into the client's live event strategy and community development. After numerous deep dive conversations, a news release was created, along with a client letter and the announcement of a DEI Advisory Board, Workshop Series, and Community.

In a project for an energy-savings engineering firm, Brandtelling was tasked with rebranding the company to aid in breaking out of the local market. Arthur, the principal at Brandtelling, conducted a comprehensive interview with key members of the leadership team to craft a brand-telling storyline. The final deliverables included a new name, logo, elevator pitch, detailed narrative, brand-extension nomenclature, and more. Arthur and his team also updated the company's website copy to match the new brand language and design.

Brandtelling also worked with a consulting company specializing in growth and exit strategies to create an updated persona and message strategy. The project involved a lot of communication to understand the industry and the need to stand out. Arthur, the Chief Brand Creator at Brandtelling, worked with the client to brainstorm approaches and build a draft design. The final stages of the project were a collaborative effort, resulting in an updated website and social media presence.