Brandtelling

Brandtelling was hired by a consulting company to develop a refreshed persona and messaging strategy. The owner of the company, who specializes in growth and exit strategies for businesses, chose Brandtelling due to a long-standing professional relationship with Arthur, the Chief Brand Creator. The project involved detailed discussions about the industry, brainstorming sessions, and collaborative efforts to finalize the design. The result was an updated website and an enhanced social media presence. The owner worked directly with Arthur, with additional technical support provided by the Brandtelling team.

Brandtelling was engaged by Informa Tech to assist in merging two digital news and information sites. The General Manager of Informa Tech’s Channel business, Kelly, chose to work with Arthur due to his extensive knowledge of the IT Channel. The project involved deep-dive conversations, site reviews, and the creation of a news release and client letters. Arthur also assisted in developing the announcement of their DEI Advisory Board, Workshop Series, and Community. The collaboration was direct between Arthur and the Informa Tech team.

An energy-savings engineering firm hired Brandtelling to revamp their brand in order to break into a larger market. The company's marketing specialist selected Arthur and his team for their storytelling approach, which provided a fresh perspective on their business and direction. The project included detailed interviews with the leadership team, the creation of a brand-telling storyline, and a complete brand package that included a new name, logo, elevator pitch, and narrative. The Brandtelling team also updated the company's website copy to align with the new brand language and design. The marketing specialist worked directly with Arthur and collaborated with his designer, public relations specialist, and videographer.