BrandOpus

BrandOpus was hired by the Ramblers, a British charity, to revamp their brand identity and clarify their brand direction. After a rigorous selection process, BrandOpus was chosen due to their extensive experience in repositioning established brands and their competitive pricing. The agency was initially tasked with creating a brand idea, a visual identity, and a toolkit, with the scope of work later expanded to include a brand video. The project team included an account manager and director, a planner, a creative director, and several designers. The Ramblers were pleased with the results, noting the strong chemistry between the teams and the powerful brand case studies in BrandOpus' portfolio.

An Australian fruit and vegetable manufacturer contracted BrandOpus for a visual identity and packaging design project. The goal was to secure ongoing retailer ranging for both the core and a new product with 25% less sugar, while also preparing the brand for divestment. The team from BrandOpus, which included a senior client manager, a design director, and the managing director, worked closely with the manufacturer to reposition the IXL jam brand, leveraging its rich heritage and distinguishing it from generic product messages. They developed a clear brand positioning, enabling the brand to command a price premium over its closest rival and reinstating lost meaning through the visual identity and pack design.

BrandOpus was engaged by a global frozen food products company to revamp their visual identity for global campaigns and ensure brand consistency worldwide. The agency started by analyzing the company's brand and all its activities, including social media, packaging, and advertising, before devising a plan to unify the brand image. The project, which is still ongoing, has also involved creating a brand guidelines book and conducting sessions with various company departments. The company chose BrandOpus for this project due to their ten-year working relationship and the agency's deep understanding of their brand and business. The project team comprises a creative director, an account director, a managing partner, and several account managers.