BrandOpus

BrandOpus was hired by a global frozen food products company to revamp their visual identity for worldwide campaigns. The objective was to create a more uniform brand image across all platforms. BrandOpus analyzed the company's brand and activities, including social media, packaging, and advertising, and developed a plan to achieve brand consistency. They interacted with various departments and the marketing team to create a brand guidelines book. The project, which started in March 2022, is still ongoing, with the company investing between $200,000-$1 million in the initiative.

BrandOpus worked with an Australian fruit and vegetable manufacturer to redesign their visual identity and packaging. The goal was to secure ongoing retailer ranging for the core and a new 25% less sugar offering, and to prepare the brand for divestment. BrandOpus successfully repositioned the IXL jam brand, drawing on its rich heritage and elevating it above the generic product and benefit messages that dominate the category. They developed and clearly articulated the brand’s positioning to command a price premium on its closest rival and brought lost meaning back to the brand through the visual identity and pack design.

BrandOpus was contracted by the Ramblers, a British charity, to update their brand identity and idea. The organization recognized that their brand had lost clarity and direction, prompting them to invest in a brand development process rooted in consumer insight. BrandOpus was chosen for their experience with repositioning established brands and their powerful brand case studies. They were initially briefed to create a brand idea, a visual identity, and a toolkit, with a subsequent brief added to create a brand video.