Brand Babylon

Brand Babylon was hired by an eyewear company to execute a full-scale rebranding and marketing overhaul. The company, which primarily manufactured sports sunglasses, was struggling with a declining market share and an outdated brand image. Brand Babylon, chosen for their high ratings, good value for cost, and aligned company values, revamped the logo using minimalist design techniques to appeal to a broader consumer base. They implemented an integrated marketing strategy that connected online and offline experiences, including a website redesign and the use of analytics tools to improve user experience. They also developed a content strategy with SEO-focused articles, guides, and how-to pieces, and set up retail engagements with physical retailers. This included pop-up displays featuring QR codes linking to an AR app for virtual product try-ons. Brand Babylon also partnered with micro-influencers in the sports and lifestyle categories on Instagram and YouTube, increasing brand visibility and engagement. Throughout the campaign, they tracked specific KPIs such as brand sentiment, conversion rates, and return on marketing investment (ROMI) to measure the effectiveness of their strategies. The eyewear company reported a significant improvement in market share and brand image following the rebranding and marketing overhaul.