Blue Yarn Media

Blue Yarn Media was hired by a B2B startup to increase brand awareness and generate qualified leads through Google ads, including SEM, Display, and YouTube. The startup was impressed with Blue Yarn's deep expertise and personalized approach, provided by the founder, a search specialist, and an analyst. The team made several optimizations and adjustments to support various messaging and audience pivots. They provided thoughtful, personalized recommendations and promptly put them into action. The project was successful in driving brand awareness, engagement, and pipe generation.

Blue Yarn Media was also engaged by a Naturopathic and Functional Medicine Medical Practice to increase their site traffic through Google Search and track progress in Google Analytics. The practice chose Blue Yarn based on a referral and worked with the founder and an SEO specialist. Blue Yarn audited the practice's site and Google My Business, provided a 90-day plan to achieve site traffic growth goals, and assisted in updating goals in Google Analytics. The project successfully increased site traffic and provided measurable progress.

In addition, Blue Yarn Media was chosen by a large SaaS company to manage their startup's SEM and expand their efforts globally. The SaaS company's goal was lead generation. Blue Yarn was given full control over the company's Google ad spend and was responsible for maintaining performance metrics within the agreed budget. They also provided all reporting and analytics, which were shared with the company's executive team. The team consisted of an account owner and analyst. The project was successful in managing and expanding the company's SEM efforts and delivering consistent performance within budget.