Blue Ring

Blue Ring was hired by a Fertility Telehealth company to develop a digital marketing strategy focused on Instagram advertising, engagement and community management, and analytics and performance tracking. The project was aimed at increasing marketing, sales, and repeat sales for the company. The Blue Ring team, which consisted of one employee, utilized existing content to create tailored Instagram ads, managed ad performance, and provided detailed reports on ad engagement, conversion, and sales data. They also interacted with followers, built an online community, and addressed audience queries professionally. Through content analysis and regular analytics, they monitored and optimized the performance of all Instagram initiatives, leading to improved ROI.

For YesColours, an interior design firm, Blue Ring was tasked with increasing site visitors and sales through a robust digital strategy and marketing. A team of 2-5 employees from Blue Ring developed and maintained a digital strategy for online acquisition and conversion optimization. They optimized the marketing media mix, channel budget allocation, and website conversion funnels for maximum performance. They also implemented strategies for enhancing the digital customer experience and reported on digital performance to stakeholders. Their data-driven approach informed strategic planning and proposed new initiatives based on KPI data, aligning with the company's overall business objectives.

Catch Cameras, a retailer of 35mm cameras and films, engaged Blue Ring to set up, structure, and optimize their Ad Account, website, and email flow. A single Blue Ring employee was assigned to the project. They structured campaigns and ad sets within Meta and Google Ads to increase conversion through the ecommerce website. They also audited the ecommerce site and identified areas for improvement, implementing changes quickly. Furthermore, they designed and set up lists, segments, and email flows on Klaviyo, enabling more targeted email marketing and focused content production.