Bidaya Marketing Communications

Bidaya Marketing Communications was hired by EFE-Jordan, a nonprofit focused on creating job opportunities for Jordanian youth, to implement a three-month awareness campaign titled 'My Craft is My Mark’. The campaign aimed to highlight the variety and importance of skilled crafts professions to Jordan's youth. Bidaya executed the campaign in two phases: preparation and production, followed by dissemination. The campaign included the development of a detailed communications strategy, a photo shoot, graphic designs, social media content, radio materials, a hero video, and success stories videos. The campaign was then launched on social media, digital platforms, radio, and concluded with a closing event.

The company was also hired by an air conditioning manufacturer for a digital marketing campaign aimed at increasing AC unit sales. The decision to hire Bidaya was based on their impressive client base. The project involved the development and execution of a digital campaign, with three team members from Bidaya - a business development executive, a digital marketing manager, and a client servicing executive - working closely with the client.

Bidaya Marketing Communications was selected by Umniah Telecom, a newly launched telecom company in Jordan, to manage their marketing and advertising. The company faced challenges in gaining exposure and introducing itself as a new player in the telecom industry. Bidaya was chosen through a competitive RFP process due to their comprehensive proposal and experienced team. The scope of their work included events management, crisis management, communication strategy development, PR, in-store branding, launch roadshow, TV production, internal communications, internal events, media relations, and outdoor advertising. The client had direct contact with the Director of Communications and Director of Events from Bidaya.