Bickerstaff.734

Bickerstaff.734 was hired by Galychyna Dairy Company to create a brand messaging campaign that would resonate with customers during a time of war. The company wanted to communicate its support for the Ukrainian community. Bickerstaff.734 developed a campaign that transformed the company's products into symbols of unity. They changed the product labels to reflect the names of 13 historical regions of Ukraine, prompting customers to feel a deeper connection to their homeland. The campaign was a huge success, sparking a nationwide conversation about Galychyna and inspiring customers to engage with the brand in creative ways.

The State Agency for Tourism Development of Ukraine commissioned Bickerstaff.734 to develop a website and content that would challenge misconceptions about the conflict in Ukraine. The agency wanted to reach a target audience that had limited access to unbiased information. Bickerstaff.734 created a website that mimicked Airbnb, offering accommodations in ruined apartments to highlight the devastation. They also developed banners and videos featuring images of destroyed Ukrainian cities. The campaign was effective in meeting the agency's goals.

Everstake, a decentralized staking provider in the blockchain industry, engaged Bickerstaff.734 to produce a rap video aimed at inspiring the crypto community to continue supporting Ukraine through cryptocurrency donations. The video featured doves of peace as the main characters, symbolizing the call for peace. Bickerstaff.734's creative approach helped Everstake successfully communicate its message to its target audience.