BFO (Be Found Online)

BFO (Be Found Online) provided SEO services for an online education company. The project began in April 2019 and concluded in December 2019. The scope of their work included organic marketing, paid advertising, PPC, and keyword research. The SEO manager of the company worked closely with a team of three from BFO. The collaboration came about when the online education company acquired smaller education programs that were already utilizing BFO's SEO services.

For a nonprofit independent graduate school, BFO developed a healthy SEO for their digital properties. The project began in early 2014 and ended two months ago. In addition to SEO, BFO also provided search engine marketing assistance, although this was not the primary focus of the project. Offline SEO services were provided too, which mainly included blog writing. The decision to work with BFO was made after the client expressed dissatisfaction with their current digital organization. The cost of BFO's services was between $25,000 and $50,000 per year.

BFO was hired by an entertainment company to implement a dramatic growth plan over a 12-month period. BFO's role included handling paid and organic SEO efforts, placing programmatic buys across various retail accounts, and restructuring the company's digital presence. They also took over all of the company's paid media and some of its SEO. The project started in 2005 and continued until December 2019. The partnership with BFO resulted in the restructuring of the company's entire media plan, leading to a significant budget allocation into digital from other channels. This led to an increase in new customer acquisition and a cleaner digital footprint.