Behind the Work

Behind the Work was commissioned by EROY, a luxury electric bike company, to increase website conversion rates and improve the efficiency of their online advertisements. The project focused on enhancing the company's Google ads account and Facebook ads manager. After the initial communication, the EROY founder was confident in Behind the Work's abilities to deliver the project on time. Two knowledgeable and helpful members from the vendor's team worked on this project. As a result, EROY saw a significant return on investment, suggesting a successful collaboration.

RiverNorth Capital Management, an investment management firm, hired Behind the Work to assist in migrating their CRM from Salesforce to HubSpot. The goal was to ensure a seamless transition and effective onboarding as the firm had no prior experience with HubSpot. The vendor was selected based on a referral and a favourable impression during the interview process. The project involved exporting and manipulating Salesforce data, setting up HubSpot including custom properties, and providing HubSpot training. The CEO and a Digital Marketing Specialist from Behind the Work executed the project efficiently.

Clean Technologies, a company specialising in the application of long-term antimicrobials, engaged Behind the Work to manage their website creation, CRM, digital marketing, and brand management. As a start-up, they relied on Behind the Work to drive their complete digital marketing campaign, including managing their website, content, digital lead creation, and brand awareness. The vendor was referred by another supplier, and the project was led by Seth, with other specialists contributing their specific expertise. The project was a success, demonstrating Behind the Work's proficiency in digital marketing and brand management for start-ups.