BATL Marketing

BATL Marketing was hired by IA Financial Group, an insurance company, to increase its online visibility and create a platform for prospective employees. BATL Marketing designed and developed a new website from scratch, incorporating a page for job applications and a first-page video. They also assisted with content creation, logo design, and copywriting. They optimized the website for SEO and currently manage the website and the company's Instagram account. The project started in September 2021 and is still ongoing, with the company investing $8,000 so far. The client appreciated BATL Marketing's ability to translate their ideas into a functional website.

A Guatemalan nonprofit organization hired BATL Marketing to develop a SMART plan for their communication and marketing, and to enhance their website's efficiency. BATL Marketing's approach involved a discovery phase, an in-depth website review, and detailed explanations. The client appreciated BATL Marketing's understanding of their limited resources and their commitment to work within the client's capacity. The team consisted of three members, including BATL's founder, Monica. The client had previously worked with other consultants but found BATL Marketing's approach more effective.

Asociación MAIA, another Guatemalan nonprofit, engaged BATL Marketing to assess their marketing and digital communications strategy. BATL Marketing provided an analysis of the organization's digital platforms and SEO in the US, reviewed and guided website development, and offered recommendations for a strategy. The team from BATL Marketing, including founder Monica, worked closely with the client, breaking down the process into actionable steps. They understood the client's limited resources and helped create a plan that worked within their capacity. The client appreciated BATL Marketing's approach, which contrasted with the less productive experiences they had had with previous consultants.