BATL Marketing

BATL Marketing was hired by a Guatemalan nonprofit to devise a SMART plan for their marketing and communications activities and improve the efficiency of their website. They were chosen for their ability to break down the process into actionable steps and their understanding of the financial constraints of nonprofit operations. The project involved a discovery phase and evaluation, an in-depth review of the website with concrete improvement suggestions, and detailed explanations. The team at BATL Marketing, led by the founder Monica, was able to make significant progress where other consultants had failed, resulting in a workable plan suited to the nonprofit's capacity.

In their second project, BATL Marketing was entrusted by IA Financial Group, an insurance company, to increase their network visibility and create a virtual space to showcase their services and job opportunities. They undertook the design and development of a new website, including designing the logo, creating the content, and even managing the Instagram account. Soon, they will also be handling the company's SEO. The client was particularly impressed by BATL Marketing's ability to translate their ideas into a concrete and effective website. The project, which began in September 2021, is ongoing and has so far cost $8,000.

In their third project, BATL Marketing was engaged by Asociación MAIA, another Guatemalan nonprofit, to assess their marketing and digital communications strategy. The organization had struggled with the lack of a clear strategy and the perception of communications as a non-strategic area. BATL Marketing addressed these challenges by offering an analysis of the organization's digital platforms and SEO, reviewing and guiding website development, and providing recommendations for a strategy. The BATL team, once again led by the founder Monica, was able to bring clarity and strategic direction to the organization, demonstrating their expertise in nonprofit marketing and communication strategies.