Bateman Group

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Bateman Group is an independent public relations and content marketing firm with offices in San Francisco and New York, between which they have approximately 250 employees. Their large operation provides PR solutions for mostly technology firms, focusing on corporate communications. Additionally, Bateman Group runs social media campaigns and uses amplification techniques to build stronger brands.

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Bateman Group was engaged by cloud security organization, Netskope, to assist with their PR needs. As a young startup, Netskope's primary goal was to effectively communicate their story to the market and generate interest from the press. Bateman Group's involvement included arranging meetings with the press and supporting all launches. The partnership, which began in July 2013, has been a smooth and positive one, with Bateman Group praised for its strong relationships and connections.

The email marketing company employed Bateman Group to assist with their global expansion and to undertake their first PR efforts. Bateman Group was instrumental in developing a strategic communication plan which included identifying the company's messaging, story and target audiences. The partnership, which is ongoing, has resulted in zero staff turnover and has been praised for its data-driven approach and strength in content creation.

The payroll services firm hired Bateman Group to handle their public relations needs during a rebranding phase. The goal was to generate awareness and secure media coverage. Despite initial hesitations due to a previous unsuccessful agency partnership, the company was pleased with Bateman Group's performance. The partnership, which began in May 2015, is ongoing.



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