Banda Agency

Banda Agency was hired by PONCHYK BOY, a unique and innovative donut shop in Kyiv, to help with the development and launch of their brand. Banda Agency conducted several studies, including target audience interviews and competitive analysis, to determine the brand's direction. They developed the brand's identity, naming system, visual identity, and tone of voice. The Banda team, consisting of a Creative Art Director, Designer, Copywriter, and Project Manager, played a crucial role in setting PONCHYK BOY apart from its competitors and laying out a clear path for the brand's future development.

In a long-term collaboration with Molokiya, a dairy product company, Banda Agency provided rebranding, communication strategy, packaging design, and advertising campaigns. Banda Agency was selected through a tender process during the coronavirus pandemic. The team, consisting of a Creative Director, Strategists, Art Director, Copywriters, Designers, Project Manager, and Team Leader, conducted a detailed analysis of the dairy product category and competitors. They proposed a unique solution to turn the product packaging to another side, emphasizing the importance of product components over the brand. This strategy, along with the implementation of digital materials, led to increased brand recognition and sales growth.

Dmytruk-Foods, a meat processing company, hired Banda Agency for brand strategy development and the creation of creative platforms for integrated campaigns. The vendor was selected through a tender procedure and a series of personal interviews. The Banda team, consisting of team leaders, creative directors, art directors, copywriters, strategists, and designers, developed the brand strategy through a common idea and content that united the product portfolio. They also developed a creative platform, including a campaign idea, key message, image video script, and visual idea. The team's involvement in the production of videos, from preparation to post-production, resulted in the successful promotion of the brand's leading product.