Banda Agency

Banda Agency was hired by Ponchyk Boy, an innovative donut shop in Kyiv, to help them launch their brand. The agency developed the brand's identity, naming system, and many other features. They conducted studies, including interviews with the target audience and competitive analysis, to determine the brand's direction. The agency also developed the visual identity and the tone of voice for the brand. The project team from Banda Agency consisted of four people, including a Creative Art Director, Designer, Copywriter, and Project Manager. The collaboration was significant in ensuring a precise brand positioning that set Ponchyk Boy apart from other competitors in the market.

Molokiya, a dairy company, engaged Banda Agency for rebranding, communication strategy, packaging design, and advertising campaigns. The agency initiated deep research of the dairy category, analyzing competitors, their positioning, market penetration, and advertising messages. They proposed a unique solution to turn Molokiya's products on the shelves to another side, emphasizing product components over the brand. This strategy was implemented in digital materials, including a TV commercial, website, packaging design, billboards, and merchandising. The project was carried out by a team of 14 people from Banda Agency, which led to increased recognition and sales growth for Molokiya.

Dmytruk-Foods, a meat processing company, hired Banda Agency for brand strategy development and the creation of creative platforms for integrated campaigns. The agency developed a brand strategy that united the product portfolio and answered the question of its value. They also developed the campaign idea, the key message, an image video script, and the critical visual idea. The agency was involved in the preparation for the production of videos, support, and control of the production, including post-production tasks. The project was handled by team leaders, creative directors, art directors, copywriters, and strategists from Banda Agency. The collaboration resulted in a unified brand strategy and a successful campaign.