Ardos Performance Marketing

Ardos Performance Marketing was hired by an advertising & marketing company to build out their Search Engine Marketing (SEM) offering. Ardos was selected for their high ratings and value alignment. The team from Ardos was tasked with auditing SEM builds, providing recommendations, and creating an SEM strategy for the client. This included campaign builds, keyword strategies, budgets, and cost per click (CPC) strategies. Upon successful completion of these tasks, Ardos was responsible for building the campaigns and performing ongoing optimizations to achieve key performance indicators (KPIs).

In another project, Ardos Performance Marketing was contracted by 360 Virtual Tours to set up and optimize a Pay-Per-Click (PPC) campaign. The client chose Ardos for their high ratings, budget-friendly pricing, and value for cost. Ardos was tasked with creating a new Adwords campaign and optimizing it to reduce lost and non-relevant clicks.

Ardos Performance Marketing was also hired by Plata Card, a financial services company, to lead their performance campaigns for Google and contribute ideas to increase the number of cards issued month over month. Ardos was selected for their great cultural fit and value for cost. The scope of work included media distribution for Google Ads, ad creative copy creation, and data analysis & insights. The team from Ardos was responsible for tracking key metrics such as Cost Per Mille (CPM), Cost Per Click (CPC), Customer Acquisition Cost (CAC), and Net Present Value (NPV), and providing key insights to refine campaigns.