Appular
visit site- $5,000+
- 2 - 9 employees
- New York, NY
Appular is a strategic marketing company located in New York City that specializes in mobile & app marketing, digital strategy, and media planning & buying. Founded in 2009, their small team works with small businesses and middle-market companies across industries such as advertising and marketing, arts, entertainment, and music, and healthcare and medical.
Client Insights
Industry Expertise
20%
20%
20%
20%
10%
10%
Client Size Distribution
Small Business (<$10M) 60%
Midmarket ($10M - $1B) 40%
Common Project Size
$10K-$49K 3 projects
$50K-$199K 1 project
Clients
- Payless Shoes
Highlights from Recent Projects
Appular was engaged by Blue Whale Apps, an app development company, to promote their Speech Therapy for Apraxia apps. Over a three-month period, Appular executed monthly press releases with fresh angles and messaging, targeting specific groups. They managed to bring in a significant number of validated and relevant reviews. Additionally, Appular reached out directly to speech language pathologists and secured further testimonials. The entire project cost approximately $20,000.
The Tyra Banks Company employed Appular to promote and enhance a mobile app developed by Tyra called the Smize Yourself app. Brian Akaka, the CEO of Appular, provided comprehensive and candid feedback on the app and suggested improvements. He also devised a marketing and PR strategy using non-traditional methods to promote the app, leveraging Tyra's fan base and reaching out to those unfamiliar with her tech involvement. The campaign successfully excited users in the digital, media, and tech communities about the app, all for a cost below $10,000.
Freszii, a software company that develops an in-game mobile community application platform, hired Appular to help brand their company. Appular assisted Freszii in understanding how to explain their product to different audiences, securing testimonials, writing articles, and gathering data. The total cost of the project was around $100,000. The engagement with Appular has since ended.