Appular
visit site- $5,000+
- 2 - 9 employees
- New York, NY
Appular is a strategic marketing company located in New York City that specializes in mobile & app marketing, digital strategy, and media planning & buying. Founded in 2009, their small team works with small businesses and middle-market companies across industries such as advertising and marketing, arts, entertainment, and music, and healthcare and medical.
Client Insights
Industry Expertise
20%
20%
20%
20%
10%
10%
Client Size Distribution
Small Business (<$10M) 60%
Midmarket ($10M - $1B) 40%
Common Project Size
$10K-$49K 3 projects
$50K-$199K 1 project
Clients
- Payless Shoes
Highlights from Recent Projects
Blue Whale Apps, an app development firm, engaged Appular to promote their new series of speech therapy iPad apps called "Speech Therapy for Apraxia". Over a three-month period, Appular executed a monthly press release with new messaging targeted at identified audiences. They also reached out to speech language pathologists and garnered additional testimonials. The campaign was successful in bringing in a significant number of validated and relevant reviews. The cost of this engagement with Appular was around $20,000.
The Tyra Banks Company worked with Appular to promote a mobile app called the "Smize Yourself" app. Appular's CEO, Brian Akaka, provided valuable feedback and suggestions to enhance the success of the app. He also developed a marketing and PR strategy to leverage Tyra's fan base and appeal to a wider audience unfamiliar with her tech ventures. The campaign successfully heightened interest in the app among users in the digital, media, and tech communities. The cost of this campaign was under $10,000.
The software company, Freszii, hired Appular to assist with their branding strategy. Freszii, which develops an in-game mobile community application platform, needed a clear and effective way to communicate their product's features to potential users. Appular helped them understand how to explain their product to different people, gathered testimonials, wrote articles, and collected data. The engagement cost Freszii around $100,000.