Apologue

Apologue was hired by Trellis Health, a women's healthcare startup, to manage their social media accounts, including Instagram and Facebook. They created monthly content calendars, managed community engagement, and crafted a growth plan. They also helped with influencer deals and some Facebook and Instagram advertising. The team was led by Wei, the founder, who had two assistants helping with copy and creative needs. The engagement ran from June 2018 to November 2019, and the company saw significant growth in followers, thanks to Apologue's effective strategies.

A medical device company engaged Apologue to help develop their patient engagement strategy after launching a new patient app. Apologue helped the company shift its thinking from a B2B to a B2C organization, providing an overview of how B2C companies engage with end-users. They also provided insights on how companies in the med-tech space were engaging with patients. From there, a potential strategy for the business was created, along with a risk assessment. The engagement ran from October to December 2019, and the company was pleased with the strategic insights provided by Apologue.

Viva Eve, a women's health company offering obstetrics and gynecology services, hired Apologue to manage their social media platforms and grow their audience. Apologue was responsible for community conversation management, monthly reporting, and concept development for growth and engagement on social media. They also identified and negotiated with influencers to support key initiatives. The company chose Apologue due to its proximity, budget-friendly pricing, great culture fit, and industry experience. The company was satisfied with Apologue's work, which effectively increased their social media audience and engagement.