Allen Marketing Communications, Inc.

Allen Marketing Communications, Inc. was hired by Otaheti Travel to boost the awareness of their new company. The firm was responsible for the promotion, traditional press/media exposure, and social media presence of the travel company. Allen Marketing Communications managed the launch of Otaheti Travel to the U.S. media, primarily utilizing media relations to generate brand and consumer awareness for the new tour company. The team from Allen Marketing Communications worked closely with the executive team of Otaheti Travel, attending weekly leadership meetings.

The company was also engaged by Our Safe House, a nonprofit organization, to provide PR services. Allen Marketing Communications spearheaded a range of events to increase exposure for the new business. They organized podcasts, face-to-face interviews, and even a local TV appearance. The firm also managed invitations for speaking engagements, providing detailed briefings and ensuring the client was always prepared. The client praised the company for their professionalism, noting that they never had to worry about what the next steps were. The engagement lasted from October 2021 to April 2022, with the client expressing interest in retaining their services in the future.

Allen Marketing Communications, Inc. also worked with a bespoke travel operator to establish a credible presence in New York. The company facilitated interview opportunities and helped the client navigate the unfamiliar territory. They identified a range of media outlets, set up interview/presentation opportunities, planned a tight itinerary to maximize the usefulness of the time spent in New York, and managed a return trip to the UK for interested parties to sample the travel product. The client worked directly with the vendor and appreciated the personal approach.