All About Marketing

All About Marketing was hired by a consumer products company to improve their lower-funnel metrics and product consideration across e-commerce marketplaces. They provided a 360-degree e-commerce advertising solution, which included business analysis, product onboarding, market entry strategies, and efficient inventory buying. The project also involved improving KPIs such as ROAS and the percentage of sales from advertising. The team consisted of one senior resource and three junior resources. The client was particularly pleased with their ability to identify gaps in the current fulfillment model and improve ad campaigns using omnichannel tools.

The delivery service company, Rotee, engaged All About Marketing for SEO and PPC services with the goal of tripling their website traffic and improving retention to 30%. They were selected based on the co-founder's experience and in-depth subject knowledge. The scope of work included market research, competition analysis, communication concept development, and quarterly growth plan creation for digital channels. The team of three, which included the co-founder and executives, utilized Google Search Console, Google Ads, Facebook Ads, and Google Data Studio. The client was satisfied with the marketing strategy, campaign setup, monitoring, optimization, and scale-up delivered by the vendor.

GrondReality Enterprises Pvt Ltd, a smart road infrastructure company, hired All About Marketing with the aim of increasing inbound leads through digital marketing. The vendor's team, consisting of the founder, co-founder, and a social media executive, impressed the client with their understanding of the business needs and their ability to improve them. They spent time thoroughly understanding the client's work and devised a perfect plan. The client appreciated the vendor's cost-effective approach, using free tools like Mailchimp and Google Ads within the client's budget, which yielded the desired results.