Agencia Masco

Agencia Masco was hired by a manufacturing company to develop a strategy for a loyalty program. The agency created 8-10 videos, developed a website, created content, and managed the social media pages of the loyalty program. The project, which ran from February 2018 to March 2020, aimed to increase the usage of one of the client's products and to get closer to their final users. The client worked with a team from Agencia Masco, including a general manager, an accountant, a project manager, a content manager, and a planning lead. The client had previously worked with the agency and chose them for this project based on their good proposal. The client invested $500,000 in the project.

3M's Andean Region Hardware Store Channel Marketing Leader hired Agencia Masco to develop an online incentive program for their customers in three Andean countries. The customers could see their sales objective and redeem prizes through the website developed by the agency. Masco was also responsible for the program administration, data analysis, and prize logistics. The client chose the agency based on their past projects and their service level, design skills, and speed of response to eventualities. The project involved the client sending all information from their customers, discussing reports needed, and scheduling weekly follow-up meetings. At the end of the project, the agency sent a folder with final reports and data of the project to the client. The client worked with a project manager, an analyst, a direct project executive, and three call center resources from the agency.