Agencia Masco
visit site- $25,000+
- 50 - 249 employees
- Magdalena del Mar, Peru
Agencia Masco, a midsize video production agency, is based in Magdalena del Mar, Peru and Bogotá, Colombia. Launched in 2013, the team offers video production, advertising, digital strategy, web design, and more.
Client Insights
Industry Expertise
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Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 40%
Enterprise (>$1B) 50%
Common Project Size
$50K-$199K 1 project
$200K-$999K 1 project
Clients
- 3M
Highlights from Recent Projects
Agencia Masco was engaged by a manufacturing company to work on strategy and development for a loyalty program. The project involved creating 8–10 videos, developing a website, creating content, and managing the social media pages of the loyalty program. The aim of the project was to increase the usage of one of the company's products and to get closer to their final users. The team at Agencia Masco consisted of a general manager, an accountant, a project manager, a content manager, and a planning lead. The partnership ran from February 2018–March 2020 and the manufacturing company invested $500,000 in the project.
In another project, Agencia Masco was hired by 3M to develop an online incentive program for their customers in 3 Andean countries. The customers were able to see their sales objectives and redeem prizes through the website created by Agencia Masco. The agency was also responsible for the program administration, data analysis, and prize logistics. The selection of Agencia Masco was based on their past projects with 3M, their service level, design skills, and speed of response to eventualities. The project involved weekly follow-up meetings and adjustments as needed. The Agencia Masco team for this project included a project manager, an analyst, and a direct project executive. There were also call center resources in each country.