Affinity Culture

Affinity Culture was hired by a high-end sustainable fashion brand to create a bilingual e-commerce website. The website was built on Shopify and included a customer loyalty program and social media content updates. The project team included a graphic designer and a marketing specialist. The client was pleased with the final product, noting that Affinity Culture successfully altered the Shopify template to meet their specific needs and designed an effective customer loyalty program.

For the author of Soul Secrets of Salsa, Affinity Culture executed a comprehensive marketing and advertising campaign. The project scope included an ad campaign, lead generation, and a Mailchimp book launch. Despite a last-minute glitch with the book cover, the team at Affinity Culture was able to quickly resolve the issue and meet the launch deadline. The campaign included a series of Facebook ads, influencer emails, lead generation landing pages, and automated email campaigns. The author reported satisfaction with the book sales, exposure, and lead generation resulting from the campaign.

VIPOP, an e-commerce website, engaged Affinity Culture for social media marketing services. The team at Affinity Culture managed the company's social media presence, created content, and provided weekly engagement metrics reports for Facebook, Instagram, and Twitter. They also responded to social media comments on behalf of the company. The client was pleased with the direction Affinity Culture provided for their brand and the ongoing management of their social media presence.