Affinity Culture

Affinity Culture was hired by a high-end sustainable fashion brand to build a bilingual eCommerce website. The project included a customer loyalty program and social media content updates, with Instagram linked to the website. The Affinity Culture team, consisting of a graphic designer and a marketing specialist, built the site on Shopify and made alterations to Shopify's template to meet the project goals. The client was pleased with the outcome, noting the successful implementation of the customer loyalty program.

The director of VIPOP, an e-commerce website, engaged Affinity Culture for social media marketing services. The team at Affinity Culture managed the client's social media presence, creating content, tracking engagement metrics, and responding to comments on Facebook, Instagram, and Twitter. They also used Google Ads and provided weekly reports on the company's social media engagement. The client was satisfied with the ongoing services of Affinity Culture, which they found through a mutual marketing workshop.

Affinity Culture was contracted by the author of 'Soul Secrets of Salsa' for a book launch campaign. The scope of work included advertising, lead generation, and Mailchimp book launch. When the author faced a last-minute glitch with the manuscript not fitting the book cover, Affinity Culture quickly resized the cover to meet the deadline. The team, led by Creative Director Marc Bacani, also set up a series of Facebook ads, emails to influencers' lists, lead generation landing pages, and auto email campaigns. The author was pleased with the results, which met the goals of increasing book sales, exposure, and leads.