AffectGroup

AffectGroup was engaged by a UX/UI design company to establish a media strategy for a fintech startup they were working with. The agency managed ad campaigns on Facebook, Twitter, Instagram, and LinkedIn, continuously adjusting the campaign to improve ROI. The scope of work also included creating engaging and relevant content, designing visually stunning images, and developing impactful ad copy. AffectGroup's deliverables, which included custom images and texts for posts, setting up of campaigns, and the installation of analytical and tracking tools, exceeded the client's expectations.

Buzzaar Benelux B.V., a marketing agency, hired AffectGroup to develop a performance and awareness media strategy for a European pet food company targeting four markets: Germany, the Netherlands, France, and Belgium. The strategy, which utilized YouTube, Google, Facebook, and Instagram tools, was unique in that it directed users to different platforms in each country. AffectGroup's innovative approach and alignment with the client's values made them a preferred choice for this project.

Infatica, a proxy network provider, engaged AffectGroup to attract decision-makers from software companies. AffectGroup segmented the client's B2B audience, identified the digital platforms on which it was available, developed and tested a variety of communication hypotheses. The results of the test campaign gave the client a clear understanding of which formats and platforms were effective, enabling them to scale up and project the cost per client acquisition. The client appreciated AffectGroup's unique workflow and their alignment with the company's values.