AffectGroup

AffectGroup was hired by a UX/UI Design company, tasked with setting up a media strategy for a fintech startup and launching social media campaigns. The team of 2-5 employees excelled in managing the client's various social media ad campaigns. A well-organized work ethic and a commitment to excellence allowed them to exceed expectations, ensuring maximum return on investment for the client. Deliverables included custom images and texts for posts, setting up campaigns, and installing analytical and tracking tools. The client praised AffectGroup's attention to detail and passion for social media marketing, which proved instrumental in their success.

For Buzzaar Benelux B.V., a digital marketing agency, AffectGroup was responsible for developing a Performance & Awareness Media Strategy for a European Petfood Company for four markets: Germany, the Netherlands, France, and Belgium. The team of 6-10 employees utilized YouTube, Google, Facebook, and Instagram tools to reach these new markets. The strategy was unique for each country, directing users to different platforms accordingly. The client appreciated AffectGroup's alignment with their company values and the successful referral that led to the collaboration.

Infatica, a proxy network provider, enlisted the services of AffectGroup to attract decision-makers from software companies. The 2-5 member team segmented the B2B audience, identified suitable digital platforms, and developed and tested several communication hypotheses. The results from the test campaign provided a clear understanding of effective formats and platforms. This information allowed for the scaling up and projection of the cost per client acquisition, which was highly beneficial for Infatica. The client's positive feedback highlighted AffectGroup's unique workflow and their alignment with company values.