Advertas

Advertas was hired by eSimulation, a software and engineering company, to provide outsourced marketing services. The project involved developing the company's logo and branding, designing and implementing the website, conducting editorial outreach campaigns, designing and executing advertising campaigns, and providing lead generation services. Advertas was also responsible for developing the strategy for a technology rollout and the supporting marketing message. The goal of the project was to improve eSimulation's profile within the midstream natural gas industry to support the company's direct sales efforts.

Amptricity, a solid-state energy storage systems company, engaged Advertas for branding and packaging design services. Advertas provided comprehensive branding and design services to launch the company, including brand guideline development, web design, and product sizing and packaging design. They also helped the company avoid trademark issues by helping them rename themselves as Amptricity. Advertas also developed pitch decks for fundraising and product sheets to detail the company's different products. The project lasted about 6-8 months and cost over $50,000.

Schneider Electric, a company specializing in energy management and industrial automation, hired Advertas for customer research. The goal was to develop a product integration strategy to differentiate themselves from competitors. Advertas carried out customer research which involved face-to-face interviews with 25 customers, a web survey, and automated emails. They gathered information about the customer's sentiments regarding the acceptance of Schneider Electric's future product offering. Advertas then created a marketing strategy and a follow-up white paper. The project, which started in March 2018, is ongoing and has cost close to $60,000.