Advertas

Advertas was hired by Amptricity, an energy storage systems company, to assist with branding and packaging design. The company was in need of a comprehensive branding process, including the naming of the company and its products. Advertas helped Amptricity avoid potential trademark issues, leading to a successful renaming of the company. In addition, Advertas developed pitch decks for fundraising and product sheets detailing different products. The collaboration lasted about 6-8 months and cost over $50,000, and Amptricity plans to rehire Advertas as their full-service marketing agency once they complete their current fundraising round.

In another project, Advertas provided outsourced marketing services for eSimulation, a software and engineering company. The firm wanted to improve its profile within the midstream natural gas industry to support direct sales efforts. Advertas developed the company's logo and branding, designed and implemented the website, conducted editorial outreach campaigns, and executed advertising campaigns. They also offered lead generation services through email marketing and white paper development. The team at Advertas collaborated with the management team on strategies and was responsible for executing approved initiatives.

Advertas was also brought on board by Schneider Electric, an energy management and automation company, to conduct customer research. The company was developing a product integration strategy and wanted to gauge customer responses before further development. Advertas conducted face-to-face interviews with 25 customers and carried out a web survey. They also gathered information about customer sentiments regarding the acceptance of Schneider Electric's future product offering. Based on the research, Advertas created a marketing strategy and a follow-up white paper. The engagement, which started in March 2018, is ongoing and has cost close to $60,000.