Adithana Marketing

Adithana Marketing was hired by Waterspeed, a company that provides data to improve water sports performance, to increase its visibility through a comprehensive social media marketing strategy. The project was divided into three phases. In the first phase, Adithana Marketing collaborated with Waterspeed's management and marketing teams to define the main goals of the project, the company's tone of voice on social media, key customer personas, value proposition, and USP, and the key channels for outreach. They also analyzed existing channels and optimized Waterspeed's profile, conducted a competitors' analysis, and brainstormed content ideas.

In the second phase, Adithana Marketing executed and tested the social media plan. They began creating and posting different content formats, ensuring everything was aligned with the brand tone of voice. This included weekly meetings with the marketing manager to discuss and approve the content for the upcoming week, writing post copies, selecting visuals, and creating simple designs. They also held a monthly meeting to track the progress of the activities, analyze the outcomes, and suggest iterations for the next phase.

In the third phase, Adithana Marketing accelerated engagement. They leveraged the social media content by including new formats, social media engagement, and paid campaigns. Weekly meetings were held to discuss new content types, approve the content for the upcoming week, and write 3 to 4 post copies a week based on a preapproved social media plan. They also experimented with new formats such as concepts for short videos. This comprehensive approach to social media marketing significantly increased Waterspeed's visibility and engagement on their chosen platforms.