Adithana Marketing

Adithana Marketing was hired by Waterspeed, a company that enhances water sports performance by tracking key stats, to increase its visibility through a comprehensive social media strategy. Adithana's team of 2-5 employees was chosen due to a great culture fit and aligned company values. Their work was divided into three phases. The first phase involved strategy meetings with Waterspeed's management and marketing teams to define the project's main goals, the company's social media tone of voice, key customer personas, value proposition, and key outreach channels. This phase also included the analysis of existing channels, profile optimization, competitor analysis, and brainstorming of content ideas. In the second phase, Adithana started creating and posting different content formats, ensuring alignment with the brand's tone of voice. This phase included weekly meetings with the marketing manager to discuss and approve the content for the upcoming week, writing post copies, selecting visuals, and creating simple designs. A monthly meeting was held to track progress, analyze outcomes, and suggest iterations for the next phase. The third phase focused on accelerating engagement through new content formats, increased social media engagement, and paid campaigns. This phase included weekly meetings to discuss new content types, writing 3 to 4 post copies a week, selecting visuals, creating designs, and experimenting with new formats such as short video concepts.