Adience

Adience was engaged by a global creative agency to assist in two B2B qualitative research projects. The projects involved finding, recruiting, and interviewing individuals in niche roles across three countries for a segmentation project, and gaining insights on healthcare professionals for a large-scale positioning, naming, and branding initiative for a healthtech company. Adience led the process, from designing screeners and discussion guides to facilitating interviews and producing a final report with insights and implications. The client highly appreciated Adience's specialization in B2B market research and their strategic approach.

For a consulting company, Adience conducted market research for an innovative new water conservation product. The research involved interviews and desk research to understand potential use cases, target market segments, current habits of the target audience, the decision-making process for buying such a solution, and the competitive landscape. The insights derived from the research informed a go-to-market strategy for the product, including targeting, messaging, positioning, marketing, value proposition development, pricing, and packaging. The client chose Adience for their budget-friendly pricing, great culture fit, and alignment with company values.

Adience partnered with The National Council for Mental Wellbeing on a market research project aimed at better understanding their highest priority customers. The goal was to develop personas, identify messages that would resonate with these personas, and understand the service and product benefits that would appeal most to the target audience. The project involved understanding the target audience's mindset, decision-making processes, competitive landscape, and competitor value propositions. The client chose Adience for their high ratings, budget-friendly pricing, and alignment with company values.