Acadia

Acadia worked on a digital marketing project for Life on Life, a discipleship training platform. The company's Director of Digital Systems and Resources hired Acadia to develop email drip campaigns, an SEO strategy, review their website, write blogs, and manage paid media. Acadia's team of 2-5 employees provided SEO services including competitor analysis, keyword analysis and target keywords audit and implementation, metadata, content, and navigation audit and implementation, site health, page speed, and structured data audit and implementation, and backlinking audit and offsite recommendations. They also managed paid media and provided remarketing analytics and conversion services. The key deliverables included an SEO strategy, monthly blogs, Google Ads, and Google Analytics integration and monthly reports.

Acadia provided SEO services for Exotec, a company that offers automated storage and retrieval systems (ASRS) and robotic picking solutions. The Global & North American Digital Marketing of Exotec hired Acadia to accomplish organic/SEO growth. Acadia's team of 2-5 employees developed a comprehensive keyword strategy, conducted competitor analysis, performed keyword analysis and all relevant keyword variations, managed and optimized on-page SEO, and created an offsite SEO strategy. They also audited and provided recommendations for internal linking and technical auditing and maintenance. Acadia worked with Exotec to spec and optimize ongoing content production to support overall organic growth. They also provided a baseline level of reporting, measurement, and tools to ensure success and accountability of the SEO program.

Acadia was hired by RoC Skincare, a skincare company, to drive sales on Ulta.com through Paid Search and understand Paid Search effectiveness on Ulta.com. The Sales Strategy Director of RoC Skincare found Acadia through an online search and selected them due to their high ratings and budget-friendly pricing. One employee from Acadia was assigned to this project. The scope of work involved understanding the Share of Voice for RoC and key competitors within key segments on Ulta.com and formulating a strategy for Paid Search in their key "battlegrounds" or must-win areas on the website.