Academy
visit site- $25,000+
- 10 - 49 employees
- Toronto, Canada
Located in Toronto, Canada, Abacus is a social media marketing agency that specializes in building Facebook marketing campaigns. The team of 20 helps clients attract more customers and convert more leads with content amplification on Facebook. They serve a variety of industries, including consumer products, IT, arts and entertainment, health and leisure, and financial services.
Client Insights
Industry Expertise
50%
20%
20%
10%
Client Size Distribution
Small Business (<$10M) 20%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 30%
Common Project Size
$50K-$199K 3 projects
$10K-$49K 1 project
Clients
Highlights from Recent Projects
Academy was tasked with managing the social media marketing for a banking firm, with a focus on Facebook. The firm had previously not utilized Facebook for marketing and wanted Academy to handle the process from start to finish. Academy collaborated closely with the firm, using their guidelines to create content and test its resonance with consumers. The firm invested around $17,500 a month in this project, which started in June 2017. Academy's performance was regularly reviewed in weekly governance calls, with the firm noting the success of certain keywords and phrases in their campaigns.
Academy was hired by Helpful, a video messaging app company, to define and execute a strategy for advertising on Facebook. The goal was to achieve low cost per impression (CPI) app installs from high-quality leads. Academy ran campaigns, assisted with messaging, and tested for audiences. They collaborated with Helpful to define strategies and roadmap, with at least four people from Academy involved in the project. Academy's team was praised for their expertise, especially given that several of their staff are ex-Facebook employees.
Travelzoo, a travel deals company, hired Academy to build a Facebook acquisition strategy and optimize campaigns on an ongoing basis. The goal was to refine the creative aspect of their ads and reduce the cost per ad while maintaining brand standards. Academy shared a detailed onboarding plan and conducted a strategic audit, with recommendations. They also set up biweekly statuses to monitor progress. The team from Academy included a campaign manager, a creative team of two to three people, and an account team of one to two people.