Academy
visit site- $25,000+
- 10 - 49 employees
- Toronto, Canada
Located in Toronto, Canada, Abacus is a social media marketing agency that specializes in building Facebook marketing campaigns. The team of 20 helps clients attract more customers and convert more leads with content amplification on Facebook. They serve a variety of industries, including consumer products, IT, arts and entertainment, health and leisure, and financial services.
Client Insights
Industry Expertise
50%
20%
20%
10%
Client Size Distribution
Small Business (<$10M) 20%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 30%
Common Project Size
$50K-$199K 3 projects
$10K-$49K 1 project
Clients
Highlights from Recent Projects
Academy was hired by a banking firm to manage their Facebook marketing. This was a joint initiative where the company provided guidelines and Academy took the lead in creating content and testing it with consumers. Weekly governance calls were held to review campaign performances and to discuss future strategies. The project was primarily managed by Academy's project manager. The engagement began in June 2017 with an investment of around $17,500 a month. The feedback from the banking firm was positive, highlighting the effectiveness of the keywords and phrases used in the campaigns.
In another project, Academy was contracted by Helpful, a video messaging app, to define and execute a Facebook advertising strategy. The goal was to achieve low cost per impression (CPI) app installs from high-quality leads. Academy ran campaigns, provided messaging, and tested audiences. They worked collaboratively with Helpful to define the strategies and roadmap. At least four people were involved in the project, including a relationship manager and two content experts. The feedback from Helpful was positive, appreciating the expertise and effective campaign execution by Academy.
Travelzoo, a travel deals company, hired Academy to build a Facebook acquisition strategy and optimize campaigns. The goal was to improve creative and reduce cost per ad while meeting brand standards. Academy shared a detailed onboarding plan, conducted a strategic audit, and set up biweekly statuses to monitor progress. The team was composed of a campaign manager, a creative team, and an account team. The feedback from Travelzoo was positive, noting the detailed onboarding plan and the effective campaign optimization provided by Academy.