Abel

Abel was hired by a biotechnology company, Beyond Leather Materials, for their branding services. The company, which uses apple pulp to create an animal-free leather alternative, wanted to create a brand that would appeal to both their B2B clients and consumers. Abel worked alongside the company to understand their core values and design a logo, persona, tone of voice, and website that accurately represented the brand. The CEO of Beyond Leather Materials selected Abel as their agency of choice due to their shared values and personal approach.

For the Danish Real Estate company, RealMæglerne, Abel was entrusted with the task of rolling out a nationwide campaign. The campaign aimed at promoting their product, Guldkøber, a buyer's catalogue, through personal stories. Abel, chosen for their high-quality work and drive, managed the entirety of the campaign, from conducting interviews, selecting candidates to shooting the campaign. The CMO of RealMæglerne, expressed satisfaction with Abel's thorough research and transparent working processes.

In their collaboration with a luxury pet food brand, Abel carried out marketing and advertising services. The brand, committed to improving and prolonging the lives of dogs, initiated their relationship with Abel through a paid test project. Following a successful trial, the brand expanded the responsibilities handed over to Abel. The founder of the pet food brand appreciated Abel's deep understanding of their mission and vision. They were introduced to all members of Abel's team early on in the project.