5forests

5forests was hired by ARENI Global, a research institute focused on the future of fine wine, to create a new website and brand identity. This revamp was necessitated by changes in their business model during the pandemic. The institute required a platform capable of hosting a vast amount of content in various formats and a membership programme that would enable scalability. The challenge was to effectively communicate, publish, and grow amid the abundance of rich content produced by the international think tank.

5forests, who had been working with ARENI Global since 2018, was chosen for this task due to their satisfactory performance on previous projects. The scope of the project included working on a global strategy, translating it into an actionable plan, and rebuilding the website and brand identity in line with the new strategy. Technologies used were WordPress, Paid Membership Pro, and Stripe.

The collaboration with 5forests proved to be a game-changer for ARENI Global. Leveraging their global understanding of the fine wine and luxury world, along with their sharp curiosity and excellent listening skills, 5forests helped ARENI Global create a strong brand identity and consolidate their ideas into a powerful marketing plan. This plan has already attracted a new array of members. The weekly meetings with Polly, the head of 5forests, were highly productive, filled with creative ideas and progress on implementation. The executive director of ARENI Global expressed immense satisfaction with the work done by 5forests.