4Thought Marketing

4Thought Marketing worked with Optiv Security, an information security consultancy, to integrate the NetSuite CRM system with an automation tool for tracking communications and user engagement. The company was undergoing a merger and needed a team that could help implement this new system without much directed guidance. 4Thought Marketing was chosen for their intimate knowledge of NetSuite and its functionalities. They expanded their scope to include all aspects of marketing automation, helping Optiv Security implement best practices and organize more effective strategies. They also developed tools like Four Segment, a robust segmentation tool. The project was valued at approximately $100,000 and their partnership is ongoing.

4Thought Marketing was hired by a computer software firm to address issues with their Eloqua and Salesforce integration. The company had seen high turnover in the administration of Eloqua and needed expert assistance to resolve the problems with data migration, field mapping, and duplicate records. 4Thought Marketing conducted a thorough review of the program builder, created a master exclude list, identified and fixed incorrectly mapped fields in Salesforce, and prevented the creation of duplicate records. They also improved data quality by validating the country and state fields and standardizing existing data. Furthermore, they assisted in integrating WebEx with Eloqua, adding a level of sophistication to the company's processes. The project cost around $25,000 and was completed in August 2015.