42/Agency

42/Agency was hired by Smile, a leading ecommerce brand loyalty program provider, to enhance their acquisition strategy through Google and Facebook ads. The agency was chosen based on a positive past experience of one of Smile's VPs. The project involved defining audiences, copy, and creative for the campaigns to meet specific quarterly volume and cost per conversion goals. The team from 42/Agency, led by General Manager, Kamil, and Operations and Demand Gen Strategist, Eugene, successfully executed the campaigns to meet the set targets.

42/Agency partnered with a SaaS company in the Salesforce partner ecosystem to improve their demand generation marketing. The company's director of content, creative, and customer insights sought the agency's expertise in configuring their SEM and digital marketing. The agency's team, led by Kamil, first understood the company's audience and goals, then designed and implemented digital programs using Google Ads and LinkedIn. The project, which began in December 2020, is ongoing, and the company has invested between $14,000 and $15,000 in it so far.

Mathison, an all-in-one DEI Platform for building more equitable and inclusive workplaces, engaged 42/Agency to drive demand generation and qualified leads. The agency was chosen for its cultural fit, value for cost, and a referral. The project involved running demand generation campaigns, copywriting, CRM management, web design and development, and reporting. The team from 42/Agency provided strategic partnership and weekly updates on campaign status, ideas, and budget optimization recommendations. The project was successfully executed by a team of 2-5 employees from the agency.