120/80

120/80 was hired by BBSI, a Professional Employer Organization, to aid in acquisition growth through paid media, SEO growth via content strategy, and web development services. The company was selected for its high ratings, cultural fit, and a referral. A team of 6-10 employees from 120/80 undertook research, planning, and execution of digital activities related to demand generation, SEO and digital marketing. The deliverables included reporting, workflows, content, design, and management of activities.

Dental Lab Direct, LLC, a company that makes custom dental devices, employed the services of 120/80 to enhance their business growth. The selection of 120/80 was influenced by its proximity to the client's location and the alignment of company values. A team of 2-5 employees was assigned to the project, which aimed at improving the company's SEO that was beginning to lag. Within a few months, 120/80 was able to bring the company back to its desired SEO position, thereby enhancing its competitiveness in the ecommerce market.

Crescent Electric Supply Company, a nationwide distributor of electrical components, sought the services of 120/80 to increase online revenue through paid advertising, improve account-wide ROAS to a level that makes advertising dollars profitable for the business, and support and execute campaigns to promote new product launches. The 120/80 team, consisting of 6-10 employees, developed and executed a holistic advertising strategy focused on a new site launch. This strategy involved increasing site traffic, managing MDF/co-op funded advertising programs, and scaling advertising spending to maintain healthy ROAS. Over time, this project evolved into ongoing advertising management, including the execution of new product-related social media campaigns, general campaign support, and ongoing advertising account management. The main goals were to constantly improve the efficiencies of advertising accounts while increasing online revenue.