Alloy

Alloy was hired by SugarCRM, a software solutions company, to enhance their visual identity, design systems and guidelines, web design and development, and demand generation campaigns. As a strategic design partner, Alloy combined creative storytelling with advanced technology to create impactful experiences. Their expertise in brand strategy, user experience design, content creation, and technological innovation played a crucial role in ensuring seamless integration of design and functionality. This collaboration resulted in resonating narratives and inspiring digital experiences, driving growth and engagement across all initiatives.

Alloy was engaged by a global provider of medical imaging solutions to improve brand awareness and market positioning through strategic content. They were also tasked with managing U.S. media relations and establishing a social media presence. Alloy delivered a media relations and content marketing program, distributed press releases quarterly, coordinated interviews and coverage, and monitored media. They also created thought leadership content, developed a social content calendar, and provided ongoing strategic consultation to the marketing team. The result was a significant improvement in brand awareness and market positioning.

Alloy worked with a homecare management company to enhance their public relations strategy, content marketing, thought leadership, and executive communications. The goal was to increase share of voice, enhance thought leadership, and improve brand reputation. Over a period of nearly three years, Alloy's team of 6-10 employees collaborated closely with the company to deliver on these objectives. The result was a significant increase in the company's share of voice, improved brand reputation, and enhanced thought leadership.