Margaret Wolfson
Founder and Creative Director, River + Wolf LLC

Margaret is the Founder and Chief Creative of River + Wolf. Prior to launching River + Wolf in 2014, she worked for more than a decade as a verbal identity consultant/creative director, developing names, stories, and marketing messages for new and established companies throughout the world. Her naming experience includes name development for clients such as Yum China, NCC Media, Coca Cola, Beyond Good, Bangkok Bank, Starbucks, Calvin Klein, Target, Unilever, and KraftHeinzCompany, to mention a few of hundreds. She also lectures on brand naming, most recently appearing at the Harvard Club in New York City and in Paris at the Institute Francaisede la Mode and Cinquieme Sens. Margaret has widely contributed to or been quoted in the media, including Forbes, Crains, Fast Company, More Magazine, The New York Times, NBC News, and The Next Web. In 2018 she was selected as a top female entrepreneur by the Huffington Post. Prior to her brand naming career, Margaret was an award-winning author and accomplished artist-entrepreneur with a long history of producing/performing spoken arts concert with global music throughout the world. Margaret has a Master’s degree in literature and communications from New York University.