Looking for a top naming agency

Your business trades on its name – it needs to create an impression that is both familiar and memorable and makes customers want to learn more. Choosing the best partner for your business is incredibly challenging.

That's why we've created this list of the best naming companies for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business. (And, if you want personalized recommendations, tell us about your project.)

List of the Best Naming Companies

  • 1
    $10,000+
    2 - 9 Employees
    Austin TX

    NameStormers is a brand naming agency that was founded in 1985 and based in Austin, Texas with team members extending to Los Angeles and Boston. Their 11+ employees deliver company and product name services to include name ideation, preliminary trademark screening, linguistic and cultural screening, domain status checks, naming architecture and strategy, and name testing.

    Clients
    AOL
    7-11
    Bissell
    American Heart Association
    Notable Project

    An electronic product manufacturing company came to NameStormers in need of a brand name for a new mobile device quick-charge station. NameStormers developed a list of names and prescreened all of them for trademark issues and domain availability before the first presentation. NameStormers then conducted a name voting exercise and then a customer validation study. After unanimous feedback from multiple external stakeholders, a name was chosen after just two rounds of creative and the project was completed in one month.

    “I loved working with NameStormers- it was an awesome experience! We gained valuable insights and it was both fun and extremely educational. We will definitely use NameStormers again in the future.”  – Director of Transformational Innovation, Electronic Product Manufacturer

  • 2
    Undisclosed
    2 - 9 Employees
    New York NY

    River + Wolf is a naming agency based in New York, N.Y. with clients around the world. Its team of 6 or more provides all services relevant to brand naming, from strategic positioning and name development to brand linguistic checks, trademark screening, and design.

    Clients
    Yum China
    Burt's Bees
    Morgan Lewis
    Tutti
    Notable Project

    River + Wolf developed a name for a chocolate company. River + Wolf conducted a preliminary trademark search and helped the client iterate on a comprehensive and thoughtful list of naming options. The client was impressed by their creativity and dedication to the project. 

    "I expected River + Wolf to be a creative wildcard, and that’s what they turned out to be. Their level of creativity and passion for what they do set them apart from other vendors." – VP of Marketing, Chocolate Company

  • 3
    $25,000+
    2 - 9 Employees
    Oakland CA

    Catchword is a dedicated brand name development agency founded in 1998, with offices in the San Francisco Bay and New York areas. Its team of seven provides every service related to brand naming, including architecture and strategy, creative development, linguistic and cultural screening, preliminary trademark screening, and domain name assistance. 

    Clients
    Aetna
    Allergan
    Amazon
    Corning
    Industries
    Notable Project

    A Fortune 500 materials science innovator in glass, ceramics, and optical physics, sought out Catchword to develop naming strategy for the company and names for several new products. Catchword developed the product names and helped the client formalize a unified naming strategy for B2B and B2C, build out a process for developing names, and create decision tools for choosing the appropriate name.

    "They are leaders in the field of naming, have a great deal of experience, and have delivered strong, consistent results for us." – Global Director of Corporate Marketing, Materials Science Technology Company

  • 4
    Undisclosed
    2 - 9 Employees
    New York NY

    Tanj is a naming agency headquartered in New York, N.Y. It was founded in 2009 and has about 5 employees. The agency focuses on clients that are enterprises, mid-sized, and small businesses.

    Clients
    Ally
    Nintendo
    Turner Classic Movies
    NFL
    Notable Project

    Tanj generated a list of potential names for an umbrella organization encompassing 3 separate companies. They performed extensive discovery into company operations and culture before making recommendations.

    "Tanj's management was excellent. I could tell that they had done this many times before and had tweaked their approach over the years to make it really successful. The whole process was very thoughtful and struck the right balance between structure and flexibility”- Marketing Director, Commercial Lender

  • 5
    $5,000+
    2 - 9 Employees
    Bloomington MN

    Pollywog is a naming agency founded in 2007. Pollywog is headquartered in Minneapolis and has fewer than 5 employees who specialize in branding.

    Clients
    Mojo
    Serenade
    General Mills
    Constellation
    Notable Project

    An animal adoption nonprofit hired Pollywog to name its mobile veterinary service for pet owners. Pollywog completed market research and met with stakeholders during the research process. Due to the limited financial resources available, Pollywog proposed a name that used humor would attract attention and ensure that the new service would be sustainable. The client especially appreciated Pollywog's existing interest in and support for animal welfare.

    "The brand’s success led to partnerships with other local organizations and non-profits. It has been 11 years since the initial launch, and the enterprise is still helping prevent pet overpopulation in Minneapolis and St. Paul." - Marketing & Communication Manager, Animal Adoption Nonprofit

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  • 6
    $10,000+
    2 - 9 Employees
    Berkeley CA

    Zinzin is a naming agency located in Berkeley, Calif. It was founded in 2011 and has fewer than 5 employees.

    Clients
    3M
    ABC
    Target
    Daybreak Games
    Notable Project

    A media company was rebranding their main product and needed a new name. Zinzin created a name that could be trademarked and used for social media handles. The client prides Zinzin on their project management. 

    "All of our B2B partners have responded well to the new name. We haven’t had any major legal obstacles arise - the trademark went through well... Overall, it's been very positive." - Creative Director, Media Company

  • 7
    Undisclosed
    2 - 9 Employees
    Sausalito CA

    Founded in 2002, Igor Naming Agency is a naming agency located in Sausalito, California. Serving midmarket and enterprise-level clients, their team of 2–3 employees focuses solely on naming companies and their products and services.

    Clients
    Gogo Inflight Internet
    TruTV
    WHOOP Fitness Tracker
    Notable Project

    Igor Naming Agency branded a biotech startup. Coming up with their name and establishing target markets and audiences, the team defined all aspects of the clients' business. Thanks to their work, the client saw high brand recognition early into their launch.

    "They communicate very well at all stages of the project. Steve Manning makes every effort to understand the needs of the client." — Founder, Biotech Startup

  • 8
    $25,000+
    2 - 9 Employees
    New York NY

    WANT Branding is a strategic agency with offices in New York City, Miami, FL, and Denver, CO. Since 1999, the firm and its team of about 4-10 employees has specialized in all things branding and advertising. 

    Clients
    Royal Caribbean
    MetLife
    Lumber Liquidators
    LiveNation
    Notable Project

    A bank was going through a merger, so they hired WANT Branding to ensure that the process ran smoothly. Throughout three-stages, WANT Branding produced over 60 potential names, and six possible branding campaigns. The client prides WANT Branding on their availability. 

    "They [WANT Branding] are truly customer-focused. They play within the rules that are dictated by the circumstance."- Founder & CMO, Bank

  • 9
    Undisclosed
    10 - 49 Employees
    Sausalito CA

    Lexicon Branding is a naming and branding agency founded in 1982. They employ 26 employees in their offices in Amsterdam and Sausalito, Calif., and offer expert market research and branding services to clients. 

    Clients
    P&G
    Coca-Cola
    Intel
    Colgate
    Notable Project

    Lexicon Branding led a five-part renaming process for an internet company. They collected market, consumer, and linguistics research, and conducted internal interviews. Internal stakeholders reported a significant increase in market recognition following as a result of the rename.

    “Since the rename, we’ve gained a lot of recognition in the market. Familiarity amongst our decision makers and buyers went up 22.5 percent in just 18 months.” – Former SVP of Marketing, Internet Company

  • 10
    $10,000+
    2 - 9 Employees
    Brevard NC

    Tungsten Branding is a global naming firm based in Brevard, N.C. that serves clients worldwide. They specialize in company naming, rebranding and repositioning services. Their client base ranges from multinational organizations to mid-market companies, representing financial, IT, medical and industrial businesses.  

    Clients
    PODS
    Thrivent
    Ferguson
    Arch Insurance
    Industries
    Notable Project

    Tungsten Branding provided branding services for an orthopedic implant company’s new product launch. They helped create a name, logo, brand portfolio, brand guide, and brand strategy for a major meeting.

    "They were serious, talented professionals at their craft, but their output made it a fun experience." – General Manager, Orthapedic Implant Company

  • 11
    $5,000+
    2 - 9 Employees
    Los Angeles CA

    The Naming Group is a naming agency headquartered in Los Angeles, Calif. The agency has fewer than 5 employees and was founded in 2009. 

    Clients
    General Motors
    Capital One
    Mercedes-Benz
    Gap
    Notable Project

    The Naming Group helped a creative agency come up with a fitting name and branding strategy. The new name strengthened the company's appeal to a certain demographic.

     "Not only is our name unique, evocative, and memorable, we have exclusive ownership for all social media handles and even the incredibly rare dot com domain. Creating a name that meets all of those requirements in the startup space is extremely challenging." - Creative Director, Creative Agency

  • 12
    $25,000+
    10 - 49 Employees
    Atlanta GA

    Matchstic is a brand identity house that was founded in 2003 in Atlanta, GA. The team of about 20 employees focuses on branding, specifically brand strategy, visual identity, naming and brand messaging. Operating at the intersection of art and commerce, Matchstic aims to solve complex problems using strategy, creative thinking, and smart design.

    Clients
    Adanu
    Catalyst
    Leadercast
    Chick-fil-A
    Industries
    Notable Project

    Matchstic worked with an after-school organization in Atlanta to update brand messaging so the organization could connect to its target audience better. The main part of the project entailed creating a new brand story for the organization that included a handbook and messaging guide.

    “They did their homework, which established credibility and an understanding of our brand. They listened and adjusted to our suggestions, but they also pushed back at times when they felt very strongly about something.” – National VP of Branding, After-School Organization

  • 13
    $25,000+
    10 - 49 Employees
    New York NY

    Full-service marketing and development agency Ruckus was founded in 2005 in New York City. The team of more than 60 employees has experience with web development, web design, digital strategy, and branding.

    Clients
    Harley Davidson
    HSBC
    Porsche
    American Heart Association
    Industries
    Notable Project

    An online retailer realized its website needed a makeover, so they hired Ruckus. The Ruckus team contracted out the backend development and built a seamless frontend that users love. They also provided marketing services to get the new site off the ground.

    "The first email blast that we did with our guys from Ruckus was the day before Thanksgiving, and it generated over $1 million in sales on day one, with zero issues on the site. The site performed beautifully. ... We averaged eight minutes per user time on our site, so we just had great metrics on our first foray with these guys." – CMO, Online Retailer

  • 14
    $75,000+
    10 - 49 Employees
    New York NY

    Tenet Partners is a branding and marketing firm that's headquartered in New York; they have another office in Rochester, N.Y. Founded in 1973, they have approximately 40 employees that do branding, digital strategy, and print design. Clients are mostly enterprise and midmarket businesses. 

    Clients
    Long Beach Airport
    Cisco Systems
    and Citi
    Industries
    Notable Project

    Tenet Partners updated brand messaging for an aerospace company. Services included market research. 

    “The new branding received very positive feedback and set the benchmark for future campaigns. Tenet managed the complexity of the project well and understood their role as part of the creative team. Their integrative view of branding was essential to success, and rare among their competitors.” — Corporate Brand Manager, Aerospace Company

  • 15
    $10,000+
    2 - 9 Employees
    Stamford CT

    Namebase Brand Naming is a naming agency headquartered in Stamford, Conn. The agency was founded in 1996 and has a team of fewer than 5. In addition to naming and branding services, Namebase Brand Naming also provides market research.

    Clients
    Samsung
    Johnson Controls
    Motorola
    Kodak
    Notable Project

    Namebase Brand Naming provided a home design company with eight powerful brand names. The project was on a strict timeline, which Namebase Brand Naming met capably.

    "We had a positive feed-back from the name. It stood out among our competitors and there was nothing else like it. It was easy to say, spell and find on Google." - Founding Partner, Home Design Company

  • 16
    $75,000+
    10 - 49 Employees
    New York NY

    DeSantis Breindel is a branding agency based in New York. Since 2002, its team of about 30 specializes in digital strategy, branding and marketing strategy. DeSantis Breindel mainly works with mid-sized and enterprise-level clients in the information technology, business services, financial services, healthcare & medical, legal and manufacturing industries.

    Clients
    Quaker Chemical
    Playworks
    Navigant
    Lincoln International
    Industries
    Notable Project

    After 20 years in the industry, a banking institution wanted to stand out from the rest in the industry. DeSantis Breindel created a new website and messaging package. The work has received positive feedback.

    "Insightful and thorough, DeSantis Breindel has connected important topics that support our firm’s future." – Chief Marketing Officer, Investment Banking Advisory Firm

  • 17
    $10,000+
    10 - 49 Employees
    San Francisco CA

    Evviva Brands is an international branding agency with offices in San Francisco, CA and Edinburgh, UK. Founded in 2009, Evviva Brand's team of nearly 10 employees specializes in branding and marketing strategy. Other services include web and logo design.

    Clients
    Amazon
    Delta Air Lines
    Google Fiber
    The Ritz Carlton
    Industries
    Notable Project

    Evviva Brands helped a technology company rebrand. They conducted market research and designed a marketing strategy that included a new corporate logo web design, marketing copy, and color scheme. As a result of their efforts, the client was able to win a deal that doubled its value. 

    "As a result of their effort, we received a $125 million deal from the largest oil field services company in the world. That deal doubled the value of our company overnight." – CEO, Technology Company

  • 18
    $25,000+
    2 - 9 Employees
    Boston MA

    Founded in 1994, blackcoffee is a marketing agency located in Boston. Their small team of 7 specializes in naming and branding.  

    Clients
    Acura
    Showtime
    Fox Sports
    Converse
    Notable Project

    A tech firm hired blackcoffee for their branding services. The firm wanted to rebrand in order to maintain a strong presence in their industry. The agency crafted several solutions including a new logo and brand new packaging. 

    "The new branding is standardized across all materials and accomplishes the desired differentiation from competitors."–Managing Director, Tech Firm 

  • 19
    $100,000+
    50 - 249 Employees
    Washington DC

    Bluetext is a digital marketing agency located in Washington, DC. Founded in 2011, Bluetext has around 30 employees who specialize in branding, web design, and SEO. The client appreciated Bluetext's approach to project management while completing the two microsites simultaneously.

    Clients
    Google
    Lexis Nexis
    Royal Caribbean International
    Adobe
    Industries
    Notable Project

    Bluetext was hired by a software company in need of a new website. Bluetext designed two interactive microsites for the client and provided front-end development services.

    "Bluetext was very accommodating with our tight schedule and constant demands. They made sure we were delivering everything on time and they were very receptive to our back and forth as we got feedback from stakeholders." – Associate Creative Director, Software Company

  • 20
    Undisclosed
    10 - 49 Employees
    Berkeley CA

    House of Who, Inc. is an arthouse and brand agency located in Berkeley, Calif. Founded in 2015, the 9-person team offers branding services with a focus on naming and corporate identity.

    Clients
    Google
    Apple
    Target
    Disney
    Notable Project

    House of Who, Inc. provided naming services for a global telecommunications company. The team set up a name selection strategy and system that was consistent across a wide variety of products and could continue to be used as the company grew. The client was excited about the new system.

    “We now have a naming system that brings consistency and cohesion to our existing portfolio and empowers us to effortlessly name new products and services as they come online.” 
    —VP of Global Brands and Programs, Global Telecommunications Company

  • 21
    $10,000+
    2 - 9 Employees
    San Francisco CA

    Wonsupona is a naming agency headquartered in San Francisco, Calif., with another location in Durham, N.C. It was founded in 2012 and has a team of fewer than 5. In addition to naming services, Wonsupona provides branding and content marketing services.

    Clients
    IBM
    Ricola
    Microsoft
    MetaDesign
    Notable Project

    Wonsupona worked closely with a consulting agency to figure out the best brand name. Through brainstorming the message and defining attributes of the agency, Wonsupona helped the consulting agency find the right name. 

    "Everyone has had an immensely positive reaction to the new name of my business. In my experience, it's unusual to have unanimous approval." - President, Consulting Agency

  • 22
    $10,000+
    2 - 9 Employees
    San Francisco CA

    ZENMARK is a global brand naming agency founded in 1999. Their 6-person team is headquartered in San Francisco, with a second office in New York. They offer branding for enterprise and midmarket clients, primarily in the healthcare, telecommunications, IT, and consumer products industries.

    Clients
    Hewlett-Packard
    Microsoft
    Sprint
    Bayer
    Industries
    Notable Project

    ZENMARK developed the brand name of a vaccine for a pharmaceuticals company. They collaborated with the client’s legal team on multiple products, following an established process for the development of the new product’s brand name. The client was pleased with their expansive knowledge.

    “The team was very skilled, engaged, and customer oriented. The owner was exceptionally talented and always tried to be present.” – Global Marketing Lead, Pharmaceuticals Company
     

  • 23
    $25,000+
    1,000 - 9,999 Employees
    London United Kingdom

    SGK is a global packaging and brand experience company based in London with offices in Amsterdam, Paris, Munich, and Chennai, India. The company, founded in 1953, has more than 5,800 employees and provides content marketing, branding, email marketing, event marketing & planning, packaging design, social media marketing, and video production services. SGK serves midmarket and other-sized companies in the consumer products & services, retail, financial services, and medical industries.

    Clients
    Nike
    Unilever
    Coca-Cola
    P&G
    Industries
    Notable Project

    A food & beverage company hired SGK to do packaging architecture and design work. SGK did prototyping, provided strategies and insights, and designed concepts. They also worked with the company's internal teams to explore different packaging ideas that would excite consumers and enhance consumer experience. SGK has been meeting the company's expectations in this ongoing engagement.

    "They’re very transparent regarding delivery time and have never gone past a deadline." - Innovation Manager, Food & Beverage Company

  • 24
    $100,000+
    1,000 - 9,999 Employees
    Montreal Canada

    Sid Lee is a creative agency headquartered in Montreal. It has expanded to offices in Paris, Toronto, and Culver City, Calif. since its establishment in 1993. Sid Lee employs 796 professionals that provide web design, social media marketing, digital strategy, advertising, and branding to small, mid-size, and large companies alike.

    Clients
    Honda
    Fasken
    KFC
    Industries
  • 25
    $50,000+
    10 - 49 Employees
    Portland OR

    Manifesto Agency is a branding company that also provides marketing strategy and advertising services. With offices in Portland, Ore., and Milwaukee, they work primarily with enterprise and midmarket businesses in the consumer products, healthcare, and IT industries. Founded in 2011, they have just over 10 employees.

    Clients
    Intel
    Amazon
    Arby's
    Starbucks
    Industries
    Notable Project

    Manifesto Agency developed an employee-led brand reinvigoration campaign for a semiconductor manufacturer. The team created marketing assets that sharpened the brand strategy and helped realign employees. All of their work was well-received. A massive project, the team worked efficiently to unify teams across the globe.  

    “They have high integrity, are really creative, and love what they do, which shows in all the work they present.” – Global Brand Strategist, Semiconductor Manufacturer

  • 26
    $25,000+
    10 - 49 Employees
    Geneva IL

    Rule29 is a creative strategy and design firm based in Geneva, Ill. Their 20-person team provides a wide range of creative services including branding, web design, and print design. Founded in 2000, they specialize in mid-market clients. 

    Clients
    Fellowes
    McDonald's
    American Red Cross
    The Make-A-Wish Foundation
    Industries
    Notable Project

    A multinational publishing firm hired Rule29 for comprehensive brand management: Advertising, outreach, market research, and other aspects of developing and maintaining a brand. They helped the client expand into digital content from print-only publications, and helped implement a direct publisher-based marketing approach. The new strategy expanded market share with every product launch.

    "They're a very talented agency. Their creative work is top-notch. Our relationship with their entire team was really solid. They were adaptive to different sorts of projects, and the project actually gained scope as a result of our ability to work together." – Chief Marketing Officer, Multinational Publisher

  • 27
    $10,000+
    10 - 49 Employees
    Grand Rapids MI

    DEKSIA is a branding agency that’s been serving small business to enterprise clients for over a decade. Based in Grand Rapids, MI, the team of 20+ employees offers branding, web design, and marketing strategy.

    Clients
    BP
    Uber
    Visa
    Samsung
    Notable Project

    For more than four years, DEKSIA partnered with a home restoration company to improve its brand image and create marketing materials such as business cards, a website, shirts/hats, and printouts. The home restoration company gets business through direct referrals, and DEKSIA geared its marketing materials to this approach.

    “Right from our first meeting, Deksia told me what I needed done, and how much to spend. I ended that meeting in total agreement with them. Deksia has a good understanding of what it takes to grow a business.” – Owner, Home Restoration Company

  • 28
    $50,000+
    10 - 49 Employees
    San Diego CA

    Founded in 2003, BLVR is a branding company located in San Diego. The team of 20-plus members specializes in branding, digital strategy, web design and development, and UX/UI design. The agency works with a variety of clients in different industries.

    Clients
    Vessel
    Futures Fin
    Santa Fe Christian Schools
    Lolita's
    Notable Project

    BLVR created a vibrant brand for a nonprofit. Along with brand strategy, the agency helped create several digital products including websites, print materials, and logos. Since the work began, the client has seen more traffic to its website. The client feels that BLVR is very responsive and creative.

    "With BLVR, the work is so good, and it gets better every time. I don't even know how to explain it. They’re current on what’s current, yet while maintaining a timeless, classic brand."- CEO of Nonprofit  

  • 29
    $10,000+
    2 - 9 Employees
    Long Beach CA

    FINIEN is a branding and marketing agency based in Long Beach, Calif. Founded in 2013, the small team of 2 specializes in branding, logo, and marketing strategy. They work primarily with small businesses.

    Clients
    Warner Brothers
    City of Los Angeles
    USC
    Starwood Properties
    Notable Project

    FINIEN provided branding services for an undergarment startup. They designed and delivered a branding plan that included a logo, name, positioning, brand personality, and landing page. The client was impressed with the positive feedback and coverage the project received.

    “We’ve received a lot of positive feedback on our branding and design from customers, journalists, social media experts and designers. Though our brand is young, we’ve been recognized nationwide, in part because of the branding work FINIEN delivered.” – CEO, Undergarment Startup 

  • 30
    $25,000+
    10 - 49 Employees
    San Diego CA

    MiresBall is a creative agency based in San Diego. Since 1985, the team of 20 works with a variety of clients on their branding, packaging and web design, and advertising needs. 

    Clients
    Best Western
    Shure
    AirFuel
    Ballast Point Brewing and Spirits
    Industries
    Notable Project

    Sixteen years ago, MiresBall was hired by a global tech company for a variety of digital tasks. The work included global advertising, updating a website, content creation, and more. The client prides MiresBall on their quality of work and attention to detail.

    "The one thing I really enjoyed about them [MiresBall] was that they were never in a rush when thinking about a project. They were always very logical and analytical, thinking and asking the right questions. It was a great two-way conversation." – Former Marketing Program Manager, Global Tech Company 

Tell us about your project
NEED HELP SELECTING A COMPANY?

Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs. Schedule a free consultation with a Manifest Analyst.

TELL US ABOUT YOUR PROJECT