Bixa, founded in 2012, is a research studio that specializes in market research and marketing strategy. The two-person team operates out of Alexandria, Va. and provides services such as interviews, observational research, and surveys. They work with large to mid-sized enterprises in IT, advertising and marketing, and business services among other industries.
Bixa led user interviews to assist with testing a prototype. They developed a discussion guide to prepare for the 10 interviews and turned their findings into thorough documentation, including a summary with actionable items and a spreadsheet with 60 observations. The research process yielded useful ways to further improve the prototype’s design.
“The team was very attentive to details and always delivered what was promised on time. They made sure things never slipped through the cracks.” – Senior Experience Designer, UX Design Agency