With new 5G technology, we can expect some massive upgrades across sectors, including digital marketing.
Now, when consumers have the advantage of accessing content quicker than before, brands will have to formulate strategies that can work hand-in-hand with this technology.
5G will be a game-changer. With faster data transfer, better connectivity, extremely lower latency, and a few other significant features, 5G can have a positive impact on brands and expand their digital marketing landscape.
Digital marketing is a type of marketing tool that revolves around marketing efforts made using an electronic device or internet services. Brands use digital channels such as social media platforms, search engines, and others to reach their target audience.
Traditional marketing is done mostly to increase sales. It does not allow consumers to interact directly with the brand. On the other hand, digital marketing is far more flexible when it comes to maintaining a substantial level of consumer interaction, as well as generating revenue.
For brands to carry out successful digital marketing campaigns, it is important that they spend most, or all of their time online.
That means brands should use a stable internet connection to have no hindrances in their online presence. Speaking of which, with 5G, brands will be able to carry out their digital marketing operations way better than previously. 5G promises an insane amount of data transfer, which implies that brands can use that to formulate marketing strategies that would work in synchronization with the ongoing trends.
Before we jump right to discussing how 5G will revolutionize digital marketing, let’s quickly run through what 5G is and what makes it better than its predecessors.
What Is 5G?
The fifth generation of wireless internet connection is commonly known as 5G. With better and enhanced features, 5G holds the potential to supercharge businesses.
It allows them to carry out multiple business operations, in the blink of an eye. This is the reason why 66% of the businesses are considering switching to 5G by the end of 2020.
The credit of 5G’s performance lies in the hands of higher-frequency bands in the radio spectrum that are shorter in wavelengths but high in capacity.
According to an estimation by Cisco, by 2022, mobile connections with 5G will be able to support a whopping 8 billion mobile devices, along with 4 billion IoT connections. These stats have gone up relative to 2017 when there were only 5 billion mobile users around the world.
When it comes to speed, 5G is believed to have a speed that is 10 to 20 times faster than the previously hyped 4G LTE networks. Of course, why wouldn’t it be?
The highest speed we were getting from 4G LTE, was around 20 Mbps. With 5G’s highest speed of 1.5 Gbps, imagine all of the once-impossible things that will now be achieved.
All the buffering and all the lagging will become history. Now people will be able to download a feature-length movie or an entire series on Netflix in just a few seconds.
How 5G Will Impact Digital Marketing
With the help of 5G, digital marketers can erase the contention between consumers and brands. It is this contention that eventually turns out to be the biggest bump on the road towards consumer satisfaction. For marketers, consumer satisfaction is something they can never, ever compromise on.
1. Increase in Video Marketing
Video content is a goldmine when it comes to organically generating revenue. Brands that rely on videos to increase their awareness, actually end up with better exposure and engagement, than the ones that don’t.
Now, looking into how 5G will impact this; when there is better speed, videos will be able to buffer quickly and what happens when there are no lagging videos? Their consumption increases.
According to Cisco, by 2022, 82% of the entire web traffic will be because of videos.
That indicates, if there is anything benefit brands can reap from 5G, then that is video content consumption.
2. Better Personalization Opportunities
With 5G, how can you possibly overlook the fact that there will be an unprecedented amount of data transfer? For marketers, this data transfer is no less than a jackpot. If marketers can get access to this high-quality data, they can get a better opportunity to learn more about their consumer base.
They can learn everything about their consumers’ needs and wants; something that they can use to craft their advertising messages accordingly.
This is how 5G enables “personalization” opportunities to increase. Like for example, brands can devise location-based advertising, with the help of which they can target their customers based on a specific location to get immediate engagement.
This works when users enter a keyword in the search engine with “near me.”
3. Voice Search Will Rise
Voice searches work best when there is a stable internet connection.
For example, Siri in your iPhone fails to provide you with a solution to your question when there’s a weak internet connection.
Imagine when your phone has 5G connectivity. The virtual assistants in your phone can turn into personal assistants that you can take everywhere you go. So, voice search that was previously limiting you to “dialing numbers” only, can now have proper conversations with you. But you know the drill. Your phone must have a really strong internet connection for that.
4. Augmented Reality Will Expand
Augmented reality (AR) is something that has only grown ever since its advent.
With 5G, AR will function at its best every single time. Since there will be shorter latency, better capacity, and consistency, brands can focus separately on enhancing their campaigns with AR.
Of course, AR technology has been around for quite some time and many have used it. However, there is a slight drawback associated with AR. It requires intensive data processing.
Therefore, when AR will be used with a 5G connection that drawback will be ultimately resolved and there will be reduced stutter.
5. Increase in Marketing Opportunities
Brands strive for better marketing opportunities. With the help of 5G, brands will be able to incorporate more innovation into their marketing strategies. Let’s take an example of the tech-giants Samsung and Huawei that released two of their top smartphones earlier this year.
Both brands knew that 5G technology is about to hit the markets soon. Thus, using this as a cashable opportunity, Huawei and Samsung anointed their phones with 5G bandwidth support and focused their marketing strategies on it.
5G Will Benefit Digital Marketers
5G is an investment that can lead brands to ultimate success. So instead of beating about the bush, let’s just form a finalized opinion that 5G is the future businesses didn’t know they needed. It is a promising new technology that is sure to take the advertising industry to the heights it never thought were achievable until now.
Although, to some brands, 5G might seem like a challenge. Probably because they are too skeptical of taking the risk and embracing the upgrade. However, if it helps you in any way, 5G is here to add a tremendous amount of ease to your brand’s marketing activities. Therefore, getting intimidated by it is something we would not endorse.
You can think of it in this way – 5G is here to strengthen your bond with prospects. When there is better internet connectivity, you can have a better-functioning website, and when your website is functioning at its best, you can process the requests of your prospects quicker. And, when a prospect is happy, imagine how great that would be for your business to maintain a better image, than its competitors.
With the help of 5G connectivity, brands can devise extremely engaging digital marketing content that can take your business to the levels of infinity and beyond.