Marketers are lucky: Now, all they need to take great product pictures is their smartphone. Follow these tips and be ready to experience improved e-commerce sales.
The quality of your product photos can make or break a sale.
According to recent research, the majority of customers believe visuals are more important than text when online shopping. In fact, if a relevant image is paired with text, then customers will be able to remember 65% of the presented information, compared to 10% when offered text-only information.
Don’t feel daunted by the process of pleasing potential customers visually: Your smartphone can be the centerpiece of an effective camera or video set-up.
From positioning to post-processing, follow these steps to produce great product photos with little to no additional costs.
Step 1: Set Up Your Shooting Area
Before you begin, make sure you have your supplies and tools in order. Your smartphone is the most important component. Make sure your phone is photoshoot-ready. Here’s what to do:
- Check your lens and wipe it free of any debris.
- Make sure you have enough storage space for multiple photo sets at high resolution.
- Open your camera app and turn on grid lines to assist with composition.
- If you don’t have adequate lighting, turn on the flash option or set it to auto.
Another essential component for your product shoot is a table. It will make positioning products, moving them around the room for lighting, and shooting at angles much easier.
Step 2: Accentuate With Props and Background
Having the right backdrop and props alongside your product amplifies attractiveness and conveys mood, ideas, and lifestyle. Choose different colors and textures based on what complements your product’s packaging.
There are two types of color combinations to use, according to a color cheat sheet:
- Analogous colors are 2 to 5 colors that sit beside each other on the color wheel and which evoke a soothing effect. Orange, yellow, and yellow-green are all analogous colors.
- Split complementary colors combine one primary color (ideally your product) and pair it with two colors opposite from it on the color wheel.
Props are another way to create attractive photos. Pair the product with related items your ideal customer might use.
Include water bottles, towels, and exercise tools. If you’re selling makeup or skincare, stock it alongside what your customer may have in their bathroom or makeup bag.
This is where knowledge of your target demographic is important.
Step 3: Take Photos at Multiple Angles
Consumers will want to make the most informed decision possible before purchasing, so they’ll want to learn as many details as possible by comparing how items look. Close to half (41%) of customer respondents in recent research by Intent Lab say they use images for comparison.
Prepare more than one appealing photo ready for each item. Here’s what you need to do to give the audience a wider perspective of your products:
- Turn the object around and shoot a photo from each side. Ensure the customer will be happy with their purchase by making sure they know what they’re buying.
- Zoom in on key embellishments. If a product has a key feature, take at least one photo zoomed in on the key feature. This will push an otherwise small touch into a bigger selling point.
- Show off relative size. Do this by taking photographs of the item near other objects of fairly uniform size.
Step 4: Edit Photos for Accuracy
You will most likely be shooting indoors. Due to a lack of natural light, raw product photos often appear dull in the indoors. Don’t put these photos on your website—obscured details, faded colors, and unimpressive general presentation will be a turn-off for customers.
Smartphones are particularly useful for immediate editing. Using your mobile app of choice, edit low light photos by focusing on the following factors:
- Brightness: This will equally lighten bright and dark spots and is best for photos with an overall gloomy or monochromatic vibe. Don’t use it too much, though, lest you overexpose the image.
- Shadows: Illuminate dark spots by using this slider to decrease emphasis on shadows. This helps more detail become visible.
- Highlights: Increase or decrease the intensity of bright spots in your photo. If dull color is masking a person’s vibrancy, highlights will help.
- Saturation: Use saturation last, when you’re done with the other factors. Saturation will intensify (or de-intensify) colors in an image. Do this to obtain more accurate colors.
Mobile Makes Product Photography Simple and Effective
You won’t need complex composition and too much space for product photos. Conveniently, smartphones have a camera and editing packages that strip photography to its essentials.
By using your smartphone and following thoughtfully constructing photographs, you will be able to create high-quality e-commerce product for a reasonable cost. Know your product, know your audience, and win the market.