How to Use Productivity Apps to Improve Your Digital Marketing Strategies

By James Dorian / 05 September 2019

What productivity apps are best for digital marketers? Learn about these apps and tips that help you make the most of your time.

Planning is a crucial element of the digital marketing process. Without it, a single day in this profession could overwhelm you.

We can easily become disorganized while trying to balance strategies for SEO and social media channels, all the while monitoring various digital marketing trends.

Your work in digital marketing will require you to use several productivity apps for Mac. You will likely need the following functionalities from any set of apps you have:

  • Mind mapping for generating ideas
  • Faster typing
  • Project management
  • Time tracking
  • Quick commands to Mac
  • Distraction-blockers
  • To-do lists
  • Calculating
  • Email management
  • Contact management
  • Decluttering the desktop

This list is already extensive, and it reasonably could continue.

Productivity applications will decrease the chances of disorganization. The following list details the best productivity apps of 2019 and how to use them the right way.

1. Use Setapp for Better Productivity

There isn’t a single application that can meet all of your needs, so you’ll have to install several productivity apps for Mac.

But that’s a problem: The premium features of these apps are expensive. That’s why Setapp is so useful.

Refer to the image below for a quick primer of what Setapp can offer.


The selection in the Productivity category, specifically, is extensive. Monthly plans start at $8.99 and give access to an ever-growing suite of applications.

Using Setapp as a catch-all system can save you money and countless headaches from purchasing access to many individual apps.

2. Manage Your Meetings With iMeetingX

When you’re juggling between multiple clients, they all compete for your time. Managing them should become part of your digital marketing strategies, too.

Whenever you have a meeting with one of your clients, you receive new tasks and goals. You have to track all of these goals, follow up on those meetings, and call the clients at the specified time. Your usual email communication doesn’t work in these situations, so you need iMeetingX to upgrade it.

iMeetingX offers you an email-style interface, but it is far more versatile.


The dashboard may look familiar, but it’s specifically designed to let you keep track of your meetings, requirements, and decisions in a way that email simply can't.

These are only a few of the features you’ll benefit from:

  • Log notes of ideas and categorize them per project
  • Create lists of decisions and requirements
  • Assign tasks to your team
  • Schedule meetings and agendas
  • Set deadlines for all specified tasks
  • Invite contacts for meetings
  • Share the agenda and other information before meetings begin

iMeetingX has various payment options — from monthly plans to a larger one-time fee — but the cost may be negligible considering all of its functions. Plus, as a Setapp member, you can download and use iMeetingX for free.

iMeetingX is one of the must-have productivity apps of 2019 because of its features and potential for saving time.

3. Be Focused and Avoid All Distractions

It is easy to procrastinate when faced with a growing to-do list.

To avoid that situation, the first thing you do is plan. With an effective distribution of tasks throughout the day, you approach them one at a time. But if you’re prone to online distractions, even the best plan won’t work.

To diminish the chances of getting distracted, you need an app that limits your access to the sites that vie for your attention. Be Focused is probably the best one.

Be Focused

The interface is useful to monitor a project's progress over time toward a specific goal.

Further, Be Focused will block social media during work sessions, along with other productivity-boosing features:

  • Customize the duration of working sessions and breaks
  • Goal-tracking feature
  • Task-management feature
  • Sync across devices, so you won’t grab your phone to procrastinate just because Twitter is blocked on the computer
  • An ability to take over tasks from other apps

Be Focused enables you to work with the Pomodoro Technique, which many people use to boost their productivity.

Because you’re able to plan the duration of working sessions and breaks, you can set working sessions of 25 minutes and short 5-minute breaks in between. After four working sessions, you’ll plan a longer break of 15-30 minutes.

It is understandable to feel overwhelmed when managing multiple projects, monitoring social media, and trying to save time to learn about the latest digital marketing trends. Be Focused is a reliable option to help you do exactly as its name states.

4. Delegate Responsibilities With Pagico

It can be a challenge to carry out all projects, conduct research for new digital marketing trends, and attend meetings with clients within a single day.

Digital marketing requires teamwork. If you’re the leader, you likely have staffers for different social media platforms and an SEO team. How do you control all of their tasks?

Delegating is necessary. The leader manages the clients and plans the projects. When they delegate the tasks to the right members of the team, they only need to monitor and provide feedback.

Luckily, there's an app for that: Pagico, which combines data management and task management into a single package within a handy dashboard.


With Pagico, you can easily break down a goal into tasks and plan your way toward completion. After assigning deadlines and appointing people to be in charge of each step, you can monitor the overall progress and add notes for recommendations.

Spreadsheets shared via email would work for simple delegation but not for direct collaboration with the team.

It's better to make effective use of an advanced application to enhance your productivity.

Better Productivity Leads to Improved Results

You can have the best strategy for your digital marketing projects, but it won’t do you any good if you don’t boost your personal productivity.

Digital marketing tasks are fun but repetitive. That’s why professionals from the marketing industry are very likely to face burnout.

According to the Content Marketing Institute's 2019 report, top-performing content marketers have a few characteristics in common, including their expertise in using content marketing technology.

Productivity apps are an important part of the technology that the most successful marketers use. 

You don’t need too many apps. You only need the ones that enhance your productivity and let you focus.

If you start with the best productivity apps of 2019, you’ll find your way toward the methods that work for you.

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