SMS marketing has become popular among businesses as it’s both effective and affordable. We have made a list of the 5 most profitable ways to SMS market your company to help you gain brand recognition.
Gaining brand recognition for your business is crucial.
What’s the point in providing high-quality products and services if people don’t know about your company?
Nowadays, out of convenience, people tend to get everything they need through online platforms of different businesses whether it is shopping, food delivery, or anything else that can be acquired online.
To receive high brand recognition, it is essential that a business has a strong digital presence.
But having an online presence is only the start to curating effective and affordable marketing strategies.
In addition, businesses should be investing in SMS marketing.
Reaching your target audience by sending them short and quick text messages can highly increase the number of your customers and your brand recognition.
Being an experienced and trusted SMS marketing company, Textedly takes responsibility for giving as much knowledge to its customers on the advantages of text campaigns as possible.
In this article, we will describe the most effective ways of reaching brand recognition through SMS marketing.
5 Effective Ways to Achieve Brand Recognition
There are a number of ways that increase your business’s brand recognition. But which one do you choose?
It goes without saying that as a business owner you should aim for marketing strategies that are both effective and affordable.
Let’s have a look at 5 of the most affordable and fruitful marketing strategies that can lead to brand recognition:
1. Develop an Online Platform for Your Business
It’s simply impossible for a business to achieve high brand recognition without an online presence. Be it a website, an e-commerce platform, a social media page, or an app, a strong online presence will offer you some major benefits.
Even those companies that don’t conduct their business online, need to have an online presence because all customers expect to find information about them online. Your website should also be accessible on multiple types of devices like tablets, computers, and phones.
Below we have listed a couple of reasons to prove to you the importance of having an online presence:
- Easy reach: It’s more convenient for customers to find you via online platforms. If you have relevant content on your website and provide a high-quality user experience then you’re halfway through your purpose of gaining brand recognition.
- Better access to products and services: An online presence is pretty much the easiest way to showcase your products and services. Your customer can know all about your business in just a few clicks.
By making sure your online presence is effective, a business improves their chances at successfully retaining customers.
2. Promote Your Business on Social Media Platforms
Create accounts or pages for your business on social media platforms (Facebook, Twitter, LinkedIn, and Instagram).
Social media gives businesses many opportunities for gaining high brand recognition and attracting new customers.
To keep your audience engaged and interested in what you are doing, you should make consistent posts and keep them updated constantly.
On Facebook, for example, customers can evaluate your services and give feedback. This is a good way of building brand recognition that leads to brand trust and equity.
Social media is also a source for building good relationships with customers. People will be able to contact you within seconds which means that you become more accessible and trustworthy.
3. Conduct a Customer Database
Having clean and precise information about your customers can also lead to high brand awareness and recognition.
A customer database is the collected information of each of your customers (this can be personal information, history of purchases, or feedback.)
If you know your customers’ preferences, you can improve your services and meet their expectations with relevant content and offers.
A clear customer database is also the key to a successful SMS marketing campaign. It will help in filtering your customers and grouping them so as to send more personalized and targeted text messages.
A database is also a medium that will let you keep in contact with your customers. Having their personal information, you can always keep them updated on new offers or updates.
This transparency will build loyalty and trust.
Through the database, you will be able to classify your customers into certain groups and conduct your marketing strategies accordingly.
For example, if you are using text messaging tools, you don’t want to annoy your customers with irrelevant messages. You should send targeted special offers to those who have shown brand loyalty before.
Keep in mind to constantly update your customer database and remove the outdated information about customers who aren’t using your services anymore.
4. Start Text Messaging Campaigns
Text messaging campaigns can lead to brand recognition through a variety of ways, including:
- High open-rate: Around 98% of all text messages are opened and an estimated amount of 90% are read within 3 minutes.
- Affordability: Conducting a text messaging campaign is highly affordable. Due to this and the effective results, SMS marketing has become a huge trend among businesses.
- Reach: Text messaging doesn’t require Internet availability. More than 5 billion people have their phones with them 24/7 and check them many times throughout the day.
A few engaging text messages can effectively grow your audience.
You can always improve the content of text messages by making them more personalized (e.g., include the name of your customer in the message).
Don’t forget to make it easy for people to opt-in and out as well. People that can't opt-out of marketing text messages could complain and spread bad reviews online about your company.
5. Use Helpful Templates for SMS Marketing
Send targeted text messages to your customers by grouping them according to age and preference.
Personalize messages and include a relevant link in the message that contains informative data on the offer of your text message.
Create a sense of urgency by putting an expiration date on your special offer. This will increase the likelihood of people clicking on the link.
Keep people updated on all the important news and changes regarding your business hours, products, promotions, and sales.
The most important part of your message should come first, since texts are normally short and to the point.
Give your customers a special offer for being loyal to the brand or send “new member-only” offers and coupons, etc.
Always include a catchy and strong call-to-action at the end to remind your customer to go back to your site.
You Should Invest in Brand Recognition With Text Messaging
SMS marketing is one of the most affordable and effective ways to have your business grow and acquire brand recognition.
As SMS marketing gains popularity, it won’t be surprising that soon a huge number of businesses will take advantage of its benefits.
Being one of the most direct ways to communicate with your customers, text messaging should be done carefully so you don’t end up annoying your customers and distancing them from your company.
Here are the marketing strategies you should implement to have your business gain brand recognition:
- Develop an online platform
- Promote your business on social media
- Conduct, preserve, and update your customer database
- Send bulk text messages as a campaign
- Use effective SMS marketing templates
Build a successful business and increase your brand recognition by following our tips and implementing the best marketing strategies! Choose the right SMS marketing provider and exceed customer expectations.