In this blog post, we are going to explain the evolving search function across mobile platforms and apps and how it has been redefined over the years.
How often do you search for something on your mobile device? My guess is that you do it fairly frequently.
Searches on mobile devices have become a defining feature of a smartphone-infused life. Anticipate mobile searches to continue to be a defining feature of life.
You should also expect continued advancement in mobile search capabilities and app development
In this article, we will explore the changes and trends that will change mobile apps and mobile device searches.
Truly Mobile-First Designs
You have heard the term “mobile-first,” right? For most developers and designers, the term refers to the design principle to make a website look and feel the same across all devices including mobiles, desktops, and tablets.
The objective of such design is to deliver user interface (UI) and user experience (UX) that doesn’t alienate mobile users. Really, though, this type of design is more aptly described as “mobile-friendly.” Truly “mobile-first” design focuses on mobile user experience.
A genuinely mobile-first design principle is broader than so-called mobile-friendly or responsive designs as it encompasses a broader area corresponding to UI/UX, keyword research, and content development.
Mobile-first design considers how people behave differently on mobile devices, not just what their sites look like on a mobile device. Truly mobile-first designs will help mobile users and be the expectation of the future.
Highly Localized Mobile Searches
According to Google, one out of every three mobile searches is a local query. Mobile searches are becoming increasingly localized.
Mobile searches with queries such as "I want to go" or "I want to buy" increasingly return local names of places and things. This is why it is important for mobile websites and apps to embrace more location-specific mobile strategies.
How can your mobile strategy reflect this emerging local strategy? Here are some key ways to embrace localization:
- List your business in local directories.
- Solicit local customer reviews.
- Feature names, addresses, and phone numbers (NAPs) consistently across all websites and web listings.
- Use of location-specific and hyperlocal keywords with street and neighborhood names.
- Feature inbound links from local blogs, websites, and publications.
Prepare for highly localized mobile searches.
Mobile Apps Overtaking Mobile Web Browsing
Mobile apps are increasingly becoming the principal avenue of digital access to contents, features, and functionalities. Mobile apps have surpassed web browsers in terms of accessibility, user engagement, and business conversion.
According to Flurry Mobile, a whopping 90% of digital time is now spent on mobile apps and only the remaining 10% time is spent by the users on browsers. This shows that mobile app marketing focused heavily on content creation for mobile websites now has to shift its focus to mobile apps.
Increasing Reliance on Voice Search
With the growth of smart speakers, voice search is increasingly becoming a common and highly relevant medium of searches for all types of content and queries.
Voice search is enjoying its highest ever traction principally because of its time-saving nature and ease of use in all situations and user contexts.
In fact, half of all mobile searches will be voice searches by 2020.
As an increasing number of people use voice search to find content on their phone or to access features, the keywords and search term strategy of the marketers will continue to grow through a massive change.
Search terms and keywords can now be longer than usual and can accommodate some expressive words common to speakers of any language. Businesses will have to create designs that are friendly for voice searchers.
Growth of Visual Searches
Another type of mobile search which is quickly emerging as a dominant way to search content and make queries is the visual search.
Visual search functions powered by advanced image recognition technology such Google Lens can actually grab an image from the environment and help to search for the same on the web. For some forms of product searches, visual search offers the most useful, efficient and time-saving search features.
Some organizations are even using visual searches to combat the fake news reporting which increasingly poses a social danger in many parts of the globe.
Google Images allows users to reverse search an image posted across social media or any new website and evaluate the authenticity and the source of the image. In certain e-commerce apps and websites, the buyer can search with a product image and identify the products with detailed specifications.
Visual searches make it easier for the users to search contents and make relevant queries by simply posting an image, and businesses should impact more mobile searches to be conducted visually in the future.
Prepare for the Future of Mobile Apps and Mobile Searches
Mobile searches will continue to change. As mobile search becomes more powerful with new search functions and search methods, people will spend more time searching through iOS and Android mobile development.
Optimizing products and designs for mobile searching is, and will continue to be, a principal task for any business’s marketing strategy.