ThoughtLab

ThoughtLab was engaged by Onions52, a company specializing in growing, packing, and shipping fresh onions, to undertake a comprehensive rebranding project following a name change. The scope of work included design, logo creation, market announcements, advertising, packaging, and website development. The company invested between $175,000 to $250,000 in the project, which began in 2017 and is ongoing, with about 75% of the phases completed. ThoughtLab was chosen due to their innovative approach and the hope they would apply divergent thinking to the project. The team from ThoughtLab consisted of approximately 10 members, including writers, website, graphic, and artwork designers.

Benioff Ocean Science Laboratory hired ThoughtLab to design a public-facing landing page and create graphic visualizations of data from their modeling tool. The landing page was intended to communicate the laboratory's novel work and visualize key results from their predictive tool for various policy scenarios. ThoughtLab was selected based on their high ratings, budget-friendly pricing, cultural fit, and alignment with the laboratory's company values. The project team consisted of 2-5 employees from ThoughtLab. The deliverables included the landing page and graphic assets visualizing piles of plastic waste over Manhattan, with remaining deliverables including a few accessibility requirements and a "share your result" outreach feature.