The ASO.co
visit site- $5,000+
- 10 - 49 employees
- London, United Kingdom
The ASO.co is a london-based agency that specializes in app store optimization. Founded in 2015, their team of 25–50 mostly services enterprise-level clients in industries that range from retail to healthcare. Additionally, they provide competitor analysis, localization, and SEO.
Client Insights
Industry Expertise
20%
20%
20%
10%
10%
10%
10%
Client Size Distribution
Small Business (<$10M) 20%
Midmarket ($10M - $1B) 30%
Enterprise (>$1B) 50%
Common Project Size
$10K-$49K 1 project
Clients
- eBay
Highlights from Recent Projects
The ASO.co was contracted by Babylon Health, an AI healthcare app, to improve the app's visibility in app stores and reduce their spending. Babylon Health had previously worked with other agencies but was not getting a satisfactory return on investment. The ASO.co used a range of their own tools and techniques to identify necessary keywords, popular and competitive terms in the App Store and Google Play. They also assisted with the app's design in the app stores, conducted A/B testing on the existing and newly created designs, and ran quality assurance tests among users to determine the best strategies. The project, which began in February 2019, involved six to seven members of The ASO.co team, with some focused on paid sites and others on organic sources. Babylon Health invested between £161,000 and £175,000 (approximately $186,000 - $192,000) in the project, which is still ongoing.